{"id":133,"date":"2024-01-02T17:43:17","date_gmt":"2024-01-02T17:43:17","guid":{"rendered":"https:\/\/nerecyilmaz.com\/?p=133"},"modified":"2026-02-27T01:36:33","modified_gmt":"2026-02-27T01:36:33","slug":"kurumsal-seo-nedir","status":"publish","type":"post","link":"https:\/\/www.nerecyilmaz.com\/tr\/blog\/kurumsal-seo-nedir\/","title":{"rendered":"Kurumsal SEO Nedir? Kurumsal SEO Dan\u0131\u015fmanl\u0131\u011f\u0131"},"content":{"rendered":"<p><b>Kurumsal SEO <\/b><span style=\"font-weight: 400;\">s\u00fcreci, bir \u015firketin arama motorlar\u0131 \u00fczerinde marka bilinirli\u011fi olu\u015fturmak ve potansiyel m\u00fc\u015fterileri web sitesine \u00e7ekerek, etkile\u015fim ve sat\u0131\u015f artt\u0131rma ihtiyac\u0131ndan do\u011fmu\u015ftur.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table Of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/kurumsal-seo-nedir\/#Kurumsal_SEO_Nedir\" >Kurumsal SEO Nedir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/kurumsal-seo-nedir\/#Kurumsal_SEO_Analizi\" >Kurumsal SEO Analizi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/kurumsal-seo-nedir\/#Kurumsal_SEO_Nasil_Calisir\" >Kurumsal SEO Nas\u0131l \u00c7al\u0131\u015f\u0131r?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/kurumsal-seo-nedir\/#Site_Yapisinin_Kurgulanmasi\" >Site Yap\u0131s\u0131n\u0131n Kurgulanmas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/kurumsal-seo-nedir\/#Anahtar_Kelime_Arastirmasi\" >Anahtar Kelime Ara\u015ft\u0131rmas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/kurumsal-seo-nedir\/#Site_Ici_SEO_Calismalari\" >Site \u0130\u00e7i SEO \u00c7al\u0131\u015fmalar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/kurumsal-seo-nedir\/#Icerik_Pazarlamasi\" >\u0130\u00e7erik Pazarlamas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/kurumsal-seo-nedir\/#Site_Disi_SEO_Calismalari\" >Site D\u0131\u015f\u0131 SEO \u00c7al\u0131\u015fmalar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/kurumsal-seo-nedir\/#Sosyal_Medya_Pazarlamasi\" >Sosyal Medya Pazarlamas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/kurumsal-seo-nedir\/#Yerel_SEO_Calismalari\" >Yerel SEO \u00c7al\u0131\u015fmalar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/kurumsal-seo-nedir\/#Analiz_ve_Raporlama\" >Analiz ve Raporlama<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/kurumsal-seo-nedir\/#Kurumsal_SEO_Marka_Degerinizi_Arttirir\" >Kurumsal SEO Marka De\u011ferinizi Artt\u0131r\u0131r!<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">B\u00fcy\u00fck veya k\u00fc\u00e7\u00fck i\u015fletme farketmeksizin, markalar\u0131n dijital d\u00fcnyada ayakta kalmas\u0131n\u0131 sa\u011flayabilecek sosyal medya kanallar\u0131 kadar web\u2019de g\u00f6r\u00fcn\u00fcrl\u00fck de olduk\u00e7a \u00f6nemlidir. Web \u00fczerinde kendi ni\u015finiz veya i\u015fletmeniz hakk\u0131nda yap\u0131lan sorgularda en \u00fcst s\u0131ralarda \u00e7\u0131kmak ve s\u0131radan kullan\u0131c\u0131lar\u0131 potansiyel m\u00fc\u015fterileriniz yapmak istiyorsan\u0131z kurumsal SEO tam da ihtiyac\u0131n\u0131z olan \u015fey!<\/span><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Kurumsal_SEO_Nedir\"><\/span><strong>Kurumsal SEO Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Kurumsal SEO dan\u0131\u015fmanl\u0131\u011f\u0131<\/b><span style=\"font-weight: 400;\">, \u015firketlerin online hedeflerine ula\u015fabilmesi i\u00e7in dijital varl\u0131klar\u0131n\u0131 g\u00fc\u00e7lendirecek stratejilerin planlanmas\u0131 ve uygulanmas\u0131 s\u00fcrecini ifade eder.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kurumsal SEO \u00e7al\u0131\u015fmalar\u0131n\u0131; teknik, i\u00e7 &#8211; d\u0131\u015f <a href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/\"><strong>SEO<\/strong><\/a> ve i\u00e7erikle besleyerek, kendi konunuz hakk\u0131nda yap\u0131lan arama sorgular\u0131nda rakiplerinizin web sitelerini ge\u00e7erek Google gibi arama motorlar\u0131nda \u00fcst s\u0131ralarda yer alabilirsiniz.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Kurumsal_SEO_Analizi\"><\/span><strong>Kurumsal SEO Analizi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kurumsal SEO analizine ba\u015flamadan \u00f6nce, girmek istedi\u011finiz pazar\u0131 ve rakipleri tan\u0131man\u0131z gerekmektedir. Bunun i\u00e7in yapaca\u011f\u0131n\u0131z ilk \u00e7al\u0131\u015fma <\/span><b>pazar ara\u015ft\u0131rmas\u0131<\/b><span style=\"font-weight: 400;\"> olmal\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pazar ara\u015ft\u0131rmas\u0131 nedir? <strong>Dijitalde kurumsal g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc artt\u0131rmak<\/strong> isteyen markalar\u0131n, \u00e7al\u0131\u015fmalar\u0131na ba\u015flamadan \u00f6nce rakiplerinin dijital g\u00f6r\u00fcn\u00fcrl\u00fcklerini analiz etmesi diyebiliriz. Bu a\u015famada daha \u00e7ok i\u015fletme hedefleri, m\u00fc\u015fteri ihtiya\u00e7lar\u0131, pazar\u0131n genel durumu ve fiyatland\u0131rma stratejileri gibi konular\u0131 inceleyebilirsiniz. Ard\u0131ndan rakipleri belirleyerek, kendinize en yak\u0131n g\u00f6rd\u00fc\u011f\u00fcn\u00fcz \u00f6rnek 4 rakibi ele alarak rakip analizi de yapman\u0131z gerekir.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2449 aligncenter\" src=\"https:\/\/www.nerecyilmaz.com\/wp-content\/uploads\/2024\/01\/kurumsal-seo-danismanligi-1-scaled.webp\" alt=\"kurumsal seo dan\u0131\u015fmanl\u0131\u011f\u0131\" width=\"774\" height=\"386\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Rakip analizini yapabilece\u011finiz \u00fccretli ara\u00e7lar oldu\u011fu gibi Google, Yandex vs arama sonu\u00e7 sayfalar\u0131ndan da yararlanabilirsiniz. Nas\u0131l m\u0131?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kendi ni\u015finizi arama kutusuna yazarak ilk sayfada \u00e7\u0131kan 10 sonucu inceleyebilirsiniz. \u0130lk 10 sonu\u00e7ta yer alan siteleri de\u011ferlendirirken:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sizinle ayn\u0131 konuya m\u0131 hitap ediyor?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/hedef-kitle-analizi-nasil-yapilir\/\"><strong>Hedef kitleniz<\/strong><\/a> benzer mi?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rakip web sitenizde bulunan ama sizde bulunmayan sayfalar var m\u0131?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00f6rsel kullan\u0131mlar\u0131 nas\u0131l?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kullan\u0131c\u0131ya hitap \u015fekilleri nas\u0131l? (Sayfada yer alan i\u00e7erikleri inceleyebilirsiniz)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kullan\u0131c\u0131 sorgular\u0131na cevap veriyor mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sayfa i\u00e7i <a href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/cta-nedir-40-cta-cumlesi\/\"><strong>CTA<\/strong><\/a>\u2019lar var m\u0131?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Gibi konularda kendi web sitenizle kar\u015f\u0131la\u015ft\u0131rarak incelemeler yapabilirsiniz. Bu y\u00f6ntem manuel olmas\u0131 ile birlikte benim en sevdi\u011fim y\u00f6ntemlerden biridir. \u00c7\u00fcnk\u00fc arama algoritmas\u0131 her an her saniye kendini g\u00fcncelledi\u011fi i\u00e7in, en g\u00fcncel sonu\u00e7lar\u0131 son yap\u0131lan arama sonu\u00e7lar\u0131nda h\u0131zl\u0131ca g\u00f6rmek memnun.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bunun d\u0131\u015f\u0131nda daha h\u0131zl\u0131 rakip analizi yapabilmek i\u00e7in Ahrefs ya da Semrush gibi \u00fccretli ara\u00e7lar\u0131 kullanabilirsiniz. Ahrefs ve Semrush \u00fczerinde rakip analizi nas\u0131l yap\u0131l\u0131r? Konusuna ilerleyen zamanlarda de\u011finece\u011fim..<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analizini yapt\u0131ktan sonra as\u0131l a\u015fama olan Kurumsal SEO \u00e7al\u0131\u015fmalar\u0131na geliyoruz. Bunun i\u00e7in kurumsal SEO nas\u0131l yap\u0131l\u0131r? Kurumsal SEO dan\u0131\u015fmanl\u0131\u011f\u0131 nedir? gibi konulara ge\u00e7i\u015f yapabiliriz. Buyrun gelsin..<\/span><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Kurumsal_SEO_Nasil_Calisir\"><\/span><strong>Kurumsal SEO Nas\u0131l \u00c7al\u0131\u015f\u0131r?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kurumsal SEO s\u00fcrecine ba\u015flarken bir di\u011fer \u00f6nceli\u011fimiz, profesyonel bir yakla\u015f\u0131mla web site mimarisi olu\u015fturmak olacakt\u0131r. Web site yap\u0131n\u0131z\u0131n kullan\u0131c\u0131 deneyimine hizmet etmesi ve kullan\u0131c\u0131lara arad\u0131\u011f\u0131 konularda bilgi sa\u011flamas\u0131 gerekmektedir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kurumsal SEO \u00e7al\u0131\u015fmalar\u0131na ba\u015flarken a\u015fa\u011f\u0131da vermi\u015f oldu\u011fum ad\u0131mlar\u0131 uygulayabilirsiniz.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Site_Yapisinin_Kurgulanmasi\"><\/span><strong>Site Yap\u0131s\u0131n\u0131n Kurgulanmas\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Site yap\u0131s\u0131n\u0131n kurgulanmas\u0131 kurumsal bir web site olu\u015fumu \u00f6ncesinde \u00e7al\u0131\u015fmalar\u0131n\u0131z i\u00e7in fikir sahibi olman\u0131z\u0131 sa\u011flayacakt\u0131r. Site yap\u0131s\u0131ndan kast\u0131m, ana sayfan\u0131zdan tutunda hakk\u0131m\u0131zda sayfan\u0131z, \u00e7al\u0131\u015fmalar\u0131n\u0131z, ortakl\u0131klar\u0131n\u0131z ve blog i\u00e7erik sayfalar\u0131n\u0131 olu\u015fturabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Site yap\u0131s\u0131n\u0131n kurgulanmas\u0131 konusunda genellikle header ve footer yani alt ve \u00fcst men\u00fc alanlar\u0131 ile kar\u015f\u0131la\u015f\u0131r\u0131z. Bu alanlar kullan\u0131c\u0131 i\u00e7in birer navigasyon \u00f6zelli\u011fi ta\u015f\u0131d\u0131\u011f\u0131ndan do\u011fru kurgulanmal\u0131 ve birbiri ile uyum i\u00e7erisinde dizayn edilmelidir.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Anahtar_Kelime_Arastirmasi\"><\/span><strong>Anahtar Kelime Ara\u015ft\u0131rmas\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/anahtar-kelime-arastirmasi\/\"><strong>Anahtar kelime ara\u015ft\u0131rmas\u0131<\/strong><\/a>, Kurumsal SEO ve t\u00fcm SEO \u00e7al\u0131\u015fmalar\u0131nda olduk\u00e7a \u00f6nemlidir. Anahtar kelimeler arama sonu\u00e7lar\u0131nda web sayfalar\u0131n\u0131z\u0131n \u00e7\u0131kmas\u0131n\u0131 ve kullan\u0131c\u0131ya hitap etmenizi sa\u011flayan kilit noktalard\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yapabilece\u011finiz ilk \u00e7al\u0131\u015fmalardan biri; hedef kitlenin ni\u015finiz hakk\u0131nda yapt\u0131\u011f\u0131 sorgulamalar incelemek olmal\u0131d\u0131r. \u0130lk 10 sayfay\u0131 inceledikten sonra, sayfalar\u0131n\u0131zda kullanaca\u011f\u0131n\u0131z kelimeleri belirlemek i\u00e7in Google Ads Keyword Planner, Ahrefs ve Semrush gibi ara\u00e7lar\u0131 kullanabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma sonras\u0131nda \u00e7\u0131kard\u0131\u011f\u0131n\u0131z anahtar kelimeleri aranma hacimlerine ve trendlerine g\u00f6re inceleyerek web sitenize veya yaz\u0131lar\u0131n\u0131za entegre edebilirsiniz.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Site_Ici_SEO_Calismalari\"><\/span><strong>Site \u0130\u00e7i SEO \u00c7al\u0131\u015fmalar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Site \u0130\u00e7i SEO \u00e7al\u0131\u015fmalar\u0131 neleri i\u00e7erir?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meta ba\u015fl\u0131k ve meta a\u00e7\u0131klamalar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H1, H2 gibi ba\u015fl\u0131k etiketleri.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">URL yap\u0131lar\u0131.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/canonical-url-nedir\/\"><strong>Canonical<\/strong><\/a>, <a href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/hreflang-tags\/\"><strong>hreflang<\/strong><\/a> yap\u0131lar\u0131.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u00e7 linklemeler.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site haritalar\u0131 vs. gibi optimizasyonlar\u0131 i\u00e7ermektedir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Site i\u00e7i SEO \u00e7al\u0131\u015fmalar\u0131 \u00e7o\u011fu SEO uzman\u0131 taraf\u0131ndan en basit alanlar gibi alg\u0131lansa da, meta ba\u015fl\u0131k ve a\u00e7\u0131klamalar\u0131n kullan\u0131c\u0131y\u0131 \u00e7ekmenizi sa\u011flayacak ilk ve en \u00f6nemli yerler oldu\u011funu s\u00f6yleyebilirim.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Icerik_Pazarlamasi\"><\/span><strong>\u0130\u00e7erik Pazarlamas\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>\u0130\u00e7erik pazarlamas\u0131<\/b><span style=\"font-weight: 400;\">, organik trafik \u00e7ekmek isteyen web sitelerinin vazge\u00e7ilmez stratejisidir. \u00d6zellikle \u00fcr\u00fcn sat\u0131\u015f\u0131 yapmad\u0131\u011f\u0131n\u0131z ancak kullan\u0131c\u0131y\u0131 siteye \u00e7ekerek CTA\u2019lar arac\u0131l\u0131\u011f\u0131yla d\u00f6n\u00fc\u015f\u00fcm yaratmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z kurumsal web sitelerinde i\u00e7erik planlamas\u0131 olduk\u00e7a \u00f6nemlidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kurumsal web siteniz i\u00e7in i\u00e7erik plan\u0131 olu\u015ftururken, konunuzla ilgilenen kullan\u0131c\u0131lar\u0131n web \u00fczerinde hangi sorgular\u0131 yapt\u0131\u011f\u0131n\u0131 inceleyebilirsiniz. Bununla beraber <\/span><a href=\"https:\/\/trends.google.com\/trends\/\" rel=\"nofollow noopener\" target=\"_blank\"><b>Google Trends<\/b><\/a><span style=\"font-weight: 400;\">\u2019i kullanarak konunuzun sezonsal ilgi d\u00fczeyini inceleyebilir, d\u00fc\u015f\u00fck sezonlarda kullan\u0131c\u0131lar\u0131 web sitenize \u00e7ekebilecek stratejileri \u00f6nceden olu\u015fturabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7erik pazarlamas\u0131, kurumsal markalar\u0131n web \u00fczerinde g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flamas\u0131na b\u00fcy\u00fck oranda yard\u0131mc\u0131 oldu\u011fu i\u00e7in profesyonel deste\u011fe sahip i\u00e7erik yazarlar\u0131 ile \u00e7al\u0131\u015farak etkile\u015fim oranlar\u0131n\u0131 b\u00fcy\u00fctebilirsiniz.<\/span><\/p>\n<p><strong><a href=\"https:\/\/nerecyilmaz.com\/tr\/blog\/6-adimda-seo-uyumlu-icerik-nasil-yazilir\/\" rel=\"nofollow noopener\" target=\"_blank\">SEO Uyumlu \u0130\u00e7erik Nas\u0131l Yaz\u0131l\u0131r?<\/a> yaz\u0131m\u0131 inceleyerek i\u00e7erik pazarlamas\u0131 ad\u0131mlar\u0131n\u0131 takip edebilirsiniz.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Site_Disi_SEO_Calismalari\"><\/span><strong>Site D\u0131\u015f\u0131 SEO \u00c7al\u0131\u015fmalar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Site d\u0131\u015f\u0131 SEO \u00e7al\u0131\u015fmalar\u0131, backlink dedi\u011fimiz s\u00fcre\u00e7lerden olu\u015fmaktad\u0131r. SEO\u2019da sayfa i\u00e7i ya da sayfalar aras\u0131 linkleme kadar, d\u0131\u015f kaynaklardan gelen referans linkler de olduk\u00e7a \u00f6nem ta\u015f\u0131maktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u0131\u015f kaynaklardan sitenize gelen ba\u011flant\u0131lar\u0131 backlink olarak adland\u0131rmaktay\u0131z. Her SEO s\u00fcrecinde oldu\u011fu gibi <a href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/backlink-nedir\/\"><strong>backlink<\/strong><\/a> al\u0131mlar\u0131nda dikkat etmeniz gereken baz\u0131 hususlar bulunmaktad\u0131r. Bunlar:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alaca\u011f\u0131n\u0131z backlinklerin konunuz ile alakal\u0131 olmas\u0131 gerekir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Referans link alaca\u011f\u0131n\u0131z web sitelerinin kendi web siteniz ve ni\u015finizle uyumlu olmas\u0131 beklenir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">DA (domain otoritesi) y\u00fcksek web sitelerden link \u00e7\u0131k\u0131\u015flar\u0131 almal\u0131s\u0131n\u0131z.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kaliteli backlink al\u0131mlar\u0131, uzun vadede organik trafik getirece\u011fi i\u00e7in kullanaca\u011f\u0131n\u0131z anahtar kelimeleri ve metinleri dikkatli se\u00e7melisiniz.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Sosyal_Medya_Pazarlamasi\"><\/span><strong>Sosyal Medya Pazarlamas\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sosyal medya kanallar\u0131n\u0131z ile web sitenizi birbirine ba\u011flayarak, kullan\u0131c\u0131lar\u0131n\u0131z\u0131n hesaplar\u0131n\u0131z aras\u0131 ge\u00e7i\u015f yapmas\u0131n\u0131 ve <\/span><span style=\"font-weight: 400;\">\u00e7ok kanall\u0131 trafik <\/span><span style=\"font-weight: 400;\">getirmesini sa\u011flayabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bununla beraber sosyal medya kanallar\u0131n\u0131z \u00fczerinden yapaca\u011f\u0131n\u0131z link \u00e7al\u0131\u015fmalar\u0131 ile web site trafi\u011finizi g\u00fc\u00e7lendirebilirsiniz. Potansiyel m\u00fc\u015fterilerinize ula\u015fmak, onlarla ileti\u015fim kurmak ve marka bilinirli\u011fini artt\u0131rmak i\u00e7in <\/span><b>sosyal medya pazarlamas\u0131n\u0131<\/b><span style=\"font-weight: 400;\"> kurumsal SEO \u00e7al\u0131\u015fmalar\u0131n\u0131zla birlikte y\u00fcr\u00fctebilirsiniz.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yerel_SEO_Calismalari\"><\/span><strong>Yerel SEO \u00c7al\u0131\u015fmalar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yerel SEO, i\u015fletmelerin fiziksel adresleri ile beraber, onlar\u0131 arayan kullan\u0131c\u0131lara detayl\u0131 hizmet y\u00f6nergelerini sunduklar\u0131 Google Benim \u0130\u015fletmem alan\u0131n\u0131 ifade etmektedir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/local-seo-rehberi\/\"><strong>Local SEO<\/strong><\/a>, i\u015fletmenizi arayan kullan\u0131c\u0131lar\u0131n sizi fiziksel adresinizde, belirtmi\u015f oldu\u011funuz \u00e7al\u0131\u015fma saatleri aras\u0131nda ziyaret etmesini sa\u011flar. Ayr\u0131ca web sayfalar\u0131n\u0131z\u0131n \u00e7\u0131kamad\u0131\u011f\u0131 arama sorgular\u0131n\u0131n harita sonu\u00e7 k\u0131sm\u0131nda g\u00f6r\u00fcnme ihtimalinizi artt\u0131rmaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kurumsal SEO, k\u00fc\u00e7\u00fck ve b\u00fcy\u00fck \u00f6l\u00e7ekli i\u015fletmeleri ilgilendiren bir konu oldu\u011fu i\u00e7in, daha profesyonel bir g\u00f6r\u00fcn\u00fcm i\u00e7in \u2018Google My Business\u2019 hesab\u0131na sahip olmal\u0131 ve g\u00fcncel olmal\u0131s\u0131n\u0131z. \u00d6zellikle hizmetlerinizden memnun m\u00fc\u015fterilerinizin yorumlar\u0131 hesab\u0131n\u0131z\u0131n g\u00fcvenilirli\u011fini artt\u0131racak ve <\/span><b>Google EEAT <\/b><span style=\"font-weight: 400;\">kapsam\u0131nda web sitenizin s\u0131ralamas\u0131n\u0131 artt\u0131racakt\u0131r.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Analiz_ve_Raporlama\"><\/span><strong>Analiz ve Raporlama<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yukar\u0131da verdi\u011fim a\u015famalardan sonra alm\u0131\u015f oldu\u011funuz verimi \u00f6l\u00e7\u00fcmlemek sonraki \u00e7al\u0131\u015fmalar\u0131n\u0131z i\u00e7in en \u00f6nemli kayna\u011f\u0131 olu\u015fturmaktad\u0131r. SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 yak\u0131ndan takip ederek ve grafikleri g\u00f6zlemleyerek kampanya etkilerini inceleyebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bunun i\u00e7in Google Search Console ve Google Analytics ara\u00e7lar\u0131n\u0131 kullanarak web siteniz ve web sitenizle entegre etti\u011finiz sosyal medya hesaplar\u0131n\u0131z\u0131n kurumsal web sitenize getirdi\u011fi d\u00f6n\u00fc\u015f\u00fcmleri analiz edebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcm bu \u00e7al\u0131\u015fmalar Kurumsal SEO stratejilerinizi olu\u015fturman\u0131z\u0131 sa\u011flarken, trafik kaynaklar\u0131 analiz ederek gelecekteki SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 destekleyebilirsiniz.<\/span><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Kurumsal_SEO_Marka_Degerinizi_Arttirir\"><\/span><strong>Kurumsal SEO Marka De\u011ferinizi Artt\u0131r\u0131r!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kurumsal SEO \u00e7al\u0131\u015fmalar\u0131 sayesinde, marka bilinirli\u011finiz artmaktad\u0131r. Markan\u0131z\u0131n bilinirli\u011fini art\u0131rmak, beraberinde potansiyel m\u00fc\u015fteri ve ciro art\u0131\u015f\u0131n\u0131 beraberinde getirmektedir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dijital \u00e7a\u011f\u0131n getirilerine ayak uydurmak isteyen i\u015fletmelerin Google, Yandex veya Bing gibi arama motorlar\u0131nda profesyonel bir g\u00f6r\u00fcn\u00fcm sa\u011flayarak, kullan\u0131c\u0131 deneyimine uygun tasar\u0131m ve i\u00e7eriklerle web sitelerini dizayn etmeleri gerekmektedir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ve tabiki sosyal medya! Sosyal medya ile SEO\u2019yu birle\u015ftirmeniz dahilinde sat\u0131\u015flar\u0131n\u0131z ve trafikleriniz artacakt\u0131r!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO dan\u0131\u015fmanl\u0131\u011f\u0131 \u00e7er\u00e7evesinde, <a href=\"https:\/\/nerecyilmaz.com\/tr\/seo-danismanligi\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Kurumsal SEO dan\u0131\u015fmanl\u0131\u011f\u0131<\/strong> <\/a>almak ve web sitenizin arama motorlar\u0131nda g\u00f6r\u00fcn\u00fcr olmas\u0131n\u0131 sa\u011flamak istiyorsan\u0131z benimle ileti\u015fime ge\u00e7ebilirsiniz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kurumsal SEO s\u00fcreci, bir \u015firketin arama motorlar\u0131 \u00fczerinde marka bilinirli\u011fi olu\u015fturmak ve potansiyel m\u00fc\u015fterileri web sitesine \u00e7ekerek, etkile\u015fim ve sat\u0131\u015f artt\u0131rma ihtiyac\u0131ndan do\u011fmu\u015ftur. B\u00fcy\u00fck veya k\u00fc\u00e7\u00fck i\u015fletme farketmeksizin, markalar\u0131n dijital d\u00fcnyada ayakta kalmas\u0131n\u0131 sa\u011flayabilecek sosyal medya kanallar\u0131 kadar web\u2019de g\u00f6r\u00fcn\u00fcrl\u00fck de olduk\u00e7a \u00f6nemlidir. Web \u00fczerinde kendi ni\u015finiz veya i\u015fletmeniz hakk\u0131nda yap\u0131lan sorgularda en \u00fcst s\u0131ralarda&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/posts\/133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/comments?post=133"}],"version-history":[{"count":2,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/posts\/133\/revisions"}],"predecessor-version":[{"id":2454,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/posts\/133\/revisions\/2454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/media\/2443"}],"wp:attachment":[{"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/media?parent=133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/categories?post=133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/tags?post=133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}