{"id":2272,"date":"2026-02-26T14:26:14","date_gmt":"2026-02-26T14:26:14","guid":{"rendered":"https:\/\/www.nerecyilmaz.com\/?p=2272"},"modified":"2026-02-26T15:49:59","modified_gmt":"2026-02-26T15:49:59","slug":"hreflang-tags","status":"publish","type":"post","link":"https:\/\/www.nerecyilmaz.com\/tr\/blog\/hreflang-tags\/","title":{"rendered":"Hreflang Nedir? Hreflang Etiketi Nas\u0131l Kullan\u0131l\u0131r?"},"content":{"rendered":"<p><b>Hreflang tags<\/b><span style=\"font-weight: 400;\">, bir sayfan\u0131n farkl\u0131 dil ve\/veya \u00fclke versiyonlar\u0131n\u0131 arama motorlar\u0131na bildiren HTML\/HTTP header\/site map etiketlemesidir. Hreflang do\u011fru kuruldu\u011funda Google, kullan\u0131c\u0131n\u0131n dili ve konumuna en uygun URL\u2019yi g\u00f6sterme konusunda daha net karar verir.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table Of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/hreflang-tags\/#Hreflang_Etiketi_Nedir\" >Hreflang Etiketi Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/hreflang-tags\/#Hreflang_Kurgusu_Nasil_Yapilir\" >Hreflang Kurgusu Nas\u0131l Yap\u0131l\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/hreflang-tags\/#1_Dil_ve_ulke_kodlarini_dogru_secin\" >1) Dil ve \u00fclke kodlar\u0131n\u0131 do\u011fru se\u00e7in<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/hreflang-tags\/#2_URL_eslesmelerini_birebir_kurun\" >2) URL e\u015fle\u015fmelerini birebir kurun<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/hreflang-tags\/#3_HTMLe_hreflang_tag_ekleme_ornegi\" >3) HTML\u2019e hreflang tag ekleme \u00f6rne\u011fi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/hreflang-tags\/#4_Reciprocal_karsilikli_kuralini_unutmayin\" >4) Reciprocal (kar\u015f\u0131l\u0131kl\u0131) kural\u0131n\u0131 unutmay\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/hreflang-tags\/#5_Canonical_ile_cakistirmayin\" >5) Canonical ile \u00e7ak\u0131\u015ft\u0131rmay\u0131n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/hreflang-tags\/#Hreflang_Check_Yontemleri\" >Hreflang Check Y\u00f6ntemleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/hreflang-tags\/#1_Manuel_Check\" >1. Manuel Check<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/hreflang-tags\/#2_Screaming_Frog\" >2. Screaming Frog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/hreflang-tags\/#3_Ahrefs_veya_Semrush\" >3. Ahrefs veya Semrush\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/hreflang-tags\/#Hreflang_Etiketi_Neden_Onemlidir\" >Hreflang Etiketi Neden \u00d6nemlidir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/hreflang-tags\/#Sonuc\" >Sonu\u00e7<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Hreflang_Etiketi_Nedir\"><\/span><b>Hreflang Etiketi Nedir?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Hreflang etiketi<\/b><span style=\"font-weight: 400;\">, ayn\u0131 i\u00e7eri\u011fin farkl\u0131 dil (tr, en, de gibi) veya \u00fclke (tr-TR, en-US gibi) hedefleri i\u00e7in yay\u0131mlanm\u0131\u015f alternatif URL\u2019lerini i\u015faretleyen bir SEO sinyalidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Detayl\u0131 anlat\u0131rsak: Hreflang, kopya i\u00e7erik \u00e7\u00f6zmek i\u00e7in de\u011fil, <\/span><b>do\u011fru s\u00fcr\u00fcm\u00fc do\u011fru kullan\u0131c\u0131ya sunmak<\/b><span style=\"font-weight: 400;\"> i\u00e7in kullan\u0131l\u0131r. Yani <\/span><b>canonica<\/b><b>l<\/b><span style=\"font-weight: 400;\"> ile kar\u0131\u015ft\u0131r\u0131lmamal\u0131; canonical \u201ctek do\u011fru URL\u201d derken, hreflang \u201cbirden fazla do\u011fru URL var, hedefe g\u00f6re se\u00e7\u201d der.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2270\" src=\"https:\/\/www.nerecyilmaz.com\/wp-content\/uploads\/2026\/02\/hreflang-tags.webp\" alt=\"hreflang tags\" width=\"439\" height=\"485\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Bu noktada \u201c<\/span><b>hreflang tags<\/b><span style=\"font-weight: 400;\">\u201d yap\u0131s\u0131n\u0131 \u00fc\u00e7 \u015fekilde uygulayabilirsiniz:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HTML <\/span><span style=\"font-weight: 400;\">&lt;link rel=&#8221;alternate&#8221; hreflang=&#8221;&#8230;&#8221;&gt;<\/span><span style=\"font-weight: 400;\"> ile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HTTP header ile (\u00f6zellikle PDF gibi HTML olmayan i\u00e7erikler)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">XML sitemap \u00fczerinden<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Hreflang_Kurgusu_Nasil_Yapilir\"><\/span><b>Hreflang Kurgusu Nas\u0131l Yap\u0131l\u0131r?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Hreflang kurgusu<\/b><span style=\"font-weight: 400;\">, her dil\/\u00fclke versiyonunun kar\u015f\u0131l\u0131kl\u0131 (reciprocal) olarak birbirini i\u015faretleyece\u011fi \u015fekilde kurulmal\u0131d\u0131r.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uygulamada en s\u0131k yap\u0131lan hata: Bir sayfa A sayfas\u0131n\u0131 i\u015faretler ama A sayfas\u0131 geri i\u015faretlemez. Bu durumda \u201chreflang tag\u201d sinyali zay\u0131flar veya yok say\u0131labilir.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Dil_ve_ulke_kodlarini_dogru_secin\"><\/span><b>1) Dil ve \u00fclke kodlar\u0131n\u0131 do\u011fru se\u00e7in<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dil\/\u00fclke hedefinizi ISO kodlar\u0131yla netle\u015ftirin ve tutarl\u0131 kullan\u0131n.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sadece dil: <\/span><span style=\"font-weight: 400;\">tr<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">en<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">de<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dil + \u00fclke: <\/span><span style=\"font-weight: 400;\">tr-TR<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">en-GB<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">en-US<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Genel hedef: <\/span><span style=\"font-weight: 400;\">x-default<\/span><span style=\"font-weight: 400;\"> (dil\/\u00fclke e\u015fle\u015fmeyen kullan\u0131c\u0131lar i\u00e7in)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_URL_eslesmelerini_birebir_kurun\"><\/span><b>2) URL e\u015fle\u015fmelerini birebir kurun<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Her sayfan\u0131n t\u00fcm alternatifleri ayn\u0131 k\u00fcmeye dahil olmal\u0131.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rnek kurgu (3 versiyon + x-default):<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TR: <\/span><span style=\"font-weight: 400;\">https:\/\/site.com\/tr\/urun\/<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">EN: <\/span><span style=\"font-weight: 400;\">https:\/\/site.com\/en\/product\/<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">DE: <\/span><span style=\"font-weight: 400;\">https:\/\/site.com\/de\/produkt\/<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">x-default: <\/span><span style=\"font-weight: 400;\">https:\/\/site.com\/<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_HTMLe_hreflang_tag_ekleme_ornegi\"><\/span><b>3) HTML\u2019e hreflang tag ekleme \u00f6rne\u011fi<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Her sayfan\u0131n <\/span><span style=\"font-weight: 400;\">&lt;head&gt;<\/span><span style=\"font-weight: 400;\"> alan\u0131na t\u00fcm alternatifleri ekleyin. \u00d6rnek:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;link rel=&#8221;alternate&#8221; hreflang=&#8221;tr-TR&#8221; href=&#8221;https:\/\/site.com\/tr\/urun\/&#8221; \/&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;link rel=&#8221;alternate&#8221; hreflang=&#8221;en-US&#8221; href=&#8221;https:\/\/site.com\/en\/product\/&#8221; \/&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;link rel=&#8221;alternate&#8221; hreflang=&#8221;de-DE&#8221; href=&#8221;https:\/\/site.com\/de\/produkt\/&#8221; \/&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;link rel=&#8221;alternate&#8221; hreflang=&#8221;x-default&#8221; href=&#8221;https:\/\/site.com\/&#8221; \/&gt;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Reciprocal_karsilikli_kuralini_unutmayin\"><\/span><b>4) Reciprocal (kar\u015f\u0131l\u0131kl\u0131) kural\u0131n\u0131 unutmay\u0131n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">TR sayfas\u0131 EN\u2019yi i\u015faretliyorsa, EN sayfas\u0131 da TR\u2019yi i\u015faretlemeli. Bu kural, hreflang seo taraf\u0131nda \u201cen \u00e7ok g\u00f6z ard\u0131 edilen\u201d ama en kritik noktad\u0131r.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Canonical_ile_cakistirmayin\"><\/span><b>5) Canonical ile \u00e7ak\u0131\u015ft\u0131rmay\u0131n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Her dil\/\u00fclke sayfas\u0131n\u0131n canonical\u2019\u0131 kendisine d\u00f6nmeli. Yanl\u0131\u015f canonical = hreflang\u2019\u0131n etkisini d\u00fc\u015f\u00fcr\u00fcr.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rn. \u0130ngilizce sayfas\u0131n\u0131n canonical\u2019\u0131 T\u00fcrk\u00e7e sayfas\u0131na gidiyorsa Google \u201cEN s\u00fcr\u00fcm\u00fc zaten kanonik de\u011fil\u201d diyebilir. Bu durumda arama motorlar\u0131 hangi sayfay\u0131 kullan\u0131c\u0131ya sunaca\u011f\u0131 konusunda kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131 ya\u015fayabilir.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Ayr\u0131ca Bknz. <\/span><\/i><a href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/canonical-url-nedir\/\"><b><i>Canonical URL Nedir?<\/i><\/b><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hreflang_Check_Yontemleri\"><\/span><b>Hreflang Check Y\u00f6ntemleri<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Hreflang checker<\/b><span style=\"font-weight: 400;\">, kurulum sonras\u0131 mutlaka yap\u0131lmal\u0131d\u0131r \u00e7\u00fcnk\u00fc k\u00fc\u00e7\u00fck bir kod hatas\u0131 bile Google\u2019\u0131n hreflang tags sinyalini yok saymas\u0131na neden olabilir.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Manuel_Check\"><\/span><b>1. Manuel Check<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sayfa kaynak kodunda <\/span><span style=\"font-weight: 400;\">&lt;head&gt;<\/span><span style=\"font-weight: 400;\"> i\u00e7indeki hreflang tag\u2019leri kontrol edin.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Detayl\u0131 kontrol listesi:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kodlar do\u011fru mu? (<\/span><span style=\"font-weight: 400;\">tr-TR<\/span><span style=\"font-weight: 400;\"> \/ <\/span><span style=\"font-weight: 400;\">en-US<\/span><span style=\"font-weight: 400;\"> gibi)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">URL\u2019ler 200 d\u00f6n\u00fcyor mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00fcm alternatifler ekli mi?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">x-default<\/span><span style=\"font-weight: 400;\"> mant\u0131kl\u0131 bir URL\u2019ye mi gidiyor?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kar\u015f\u0131l\u0131kl\u0131 i\u015faretleme var m\u0131?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ek ipucu: Taray\u0131c\u0131da \u201cView Source\u201d ile bak\u0131n; baz\u0131 sistemler JS ile sonradan ekliyorsa kaynak kodda g\u00f6r\u00fcnmeyebilir.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Screaming_Frog\"><\/span><b>2. Screaming Frog<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" rel=\"nofollow noopener\" target=\"_blank\"><b>Screaming Frog<\/b><\/a><span style=\"font-weight: 400;\"> ile hreflang raporlar\u0131n\u0131 taray\u0131p hatalar\u0131 toplu g\u00f6r\u00fcn. Screaming Frog, \u00f6zellikle \u015fu hatalar\u0131 h\u0131zl\u0131 yakalar:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Missing return links (reciprocal eksik)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hreflang to non-200 URL (404\/301\/500)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inconsistent language-region codes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Canonical mismatch<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pratik kullan\u0131m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Siteyi crawl edin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cHreflang\u201d sekmesinden raporlar\u0131 filtreleyin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hatalar\u0131 export al\u0131p d\u00fczeltme listesi \u00e7\u0131kar\u0131n<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Ahrefs_veya_Semrush\"><\/span><b>3. Ahrefs veya Semrush\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/ahrefs.com\/tr\" rel=\"nofollow noopener\" target=\"_blank\"><b>Ahrefs<\/b><\/a><span style=\"font-weight: 400;\"> veya <\/span><a href=\"https:\/\/www.semrush.com\/\" rel=\"nofollow noopener\" target=\"_blank\"><b>Semrush<\/b><\/a><span style=\"font-weight: 400;\"> site audit ile hreflang sorunlar\u0131n\u0131 otomatik raporlay\u0131n. Bu ara\u00e7lar \u201chreflang checker\u201d gibi \u00e7al\u0131\u015farak, audit b\u00f6l\u00fcm\u00fcnde hreflang hatalar\u0131n\u0131 kategorize eder.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avantaj\u0131:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Periyodik tarama<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ge\u00e7mi\u015fe d\u00f6n\u00fck hata kar\u015f\u0131la\u015ft\u0131rmas\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00d6nceliklendirme (kritik\/orta\/d\u00fc\u015f\u00fck)<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Hreflang_Etiketi_Neden_Onemlidir\"><\/span><b>Hreflang Etiketi Neden \u00d6nemlidir?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Hreflang etiketi<\/b><span style=\"font-weight: 400;\">, \u00e7ok dilli\/\u00e7ok \u00fclkeli sitelerde yanl\u0131\u015f \u00fclke\/dil sayfas\u0131n\u0131n s\u0131ralanmas\u0131n\u0131 ve kullan\u0131c\u0131 deneyiminin d\u00fc\u015fmesini engelledi\u011fi i\u00e7in \u00f6nemlidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hreflang Etiketinin <\/span><a href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/\"><b>SEO<\/b><\/a><span style=\"font-weight: 400;\"> faydalar\u0131:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kullan\u0131c\u0131ya do\u011fru dil\/\u00fclke sayfas\u0131n\u0131 g\u00f6sterme olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131r<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yanl\u0131\u015f versiyonun s\u0131ralanmas\u0131yla olu\u015fan d\u00f6n\u00fc\u015f\u00fcm kayb\u0131n\u0131 azalt\u0131r<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uluslararas\u0131 SEO performans\u0131n\u0131 daha \u201ckontroll\u00fc\u201d hale getirir<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SERP\u2019te ayn\u0131 i\u00e7eri\u011fin farkl\u0131 versiyonlar\u0131n\u0131n birbiriyle rekabet etmesini azaltabilir (tamamen engellemez ama dengeleyebilir)<\/span><\/li>\n<\/ul>\n<p><b>Ne zaman \u015fart?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ayn\u0131 \u00fcr\u00fcn\/hizmet farkl\u0131 dillerde yay\u0131nlan\u0131yorsa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ayn\u0131 dil farkl\u0131 \u00fclkelerde farkl\u0131 fiyat\/para birimi\/kargo ko\u015fullar\u0131 varsa (en-US vs en-GB gibi)<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Sonuc\"><\/span><b>Sonu\u00e7<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Hreflang<\/b><span style=\"font-weight: 400;\">, \u00e7ok dilli\/\u00e7ok \u00fclkeli sitelerde arama motoruna \u201changi kullan\u0131c\u0131ya hangi sayfa g\u00f6sterilmeli?\u201d sorusunun net cevab\u0131n\u0131 verir; do\u011fru kurgu (kar\u015f\u0131l\u0131kl\u0131 e\u015fle\u015fme + 200 d\u00f6nen URL\u2019ler + self-canonical) ve d\u00fczenli <\/span><b>hreflang checker<\/b><span style=\"font-weight: 400;\"> ile yanl\u0131\u015f dil\/\u00fclke sayfas\u0131n\u0131n s\u0131ralanma riskini ciddi \u00f6l\u00e7\u00fcde azalt\u0131rs\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E\u011fer sitenizde <\/span><b>hreflang tags<\/b><span style=\"font-weight: 400;\"> kurulumunu s\u0131f\u0131rdan planlamak, mevcut yap\u0131y\u0131 denetleyip hatalar\u0131 temizlemek ve <\/span><b>hreflang SEO<\/b><span style=\"font-weight: 400;\"> taraf\u0131nda \u00fclke\/dil stratejisini do\u011fru kurgulamak istiyorsan\u0131z, <\/span><a href=\"https:\/\/nerecyilmaz.com\/tr\/seo-danismanligi\/\" rel=\"nofollow noopener\" target=\"_blank\"><b>SEO dan\u0131\u015fmanl\u0131\u011f\u0131<\/b><\/a><span style=\"font-weight: 400;\"> i\u00e7in benimle ileti\u015fime ge\u00e7ebilirsiniz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hreflang tags, bir sayfan\u0131n farkl\u0131 dil ve\/veya \u00fclke versiyonlar\u0131n\u0131 arama motorlar\u0131na bildiren HTML\/HTTP header\/site map etiketlemesidir. Hreflang do\u011fru kuruldu\u011funda Google, kullan\u0131c\u0131n\u0131n dili ve konumuna en uygun URL\u2019yi g\u00f6sterme konusunda daha net karar verir. Hreflang Etiketi Nedir? Hreflang etiketi, ayn\u0131 i\u00e7eri\u011fin farkl\u0131 dil (tr, en, de gibi) veya \u00fclke (tr-TR, en-US gibi) hedefleri i\u00e7in yay\u0131mlanm\u0131\u015f alternatif&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/posts\/2272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/comments?post=2272"}],"version-history":[{"count":1,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/posts\/2272\/revisions"}],"predecessor-version":[{"id":2281,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/posts\/2272\/revisions\/2281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/media\/2296"}],"wp:attachment":[{"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/media?parent=2272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/categories?post=2272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/tags?post=2272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}