{"id":2653,"date":"2026-03-28T16:01:03","date_gmt":"2026-03-28T16:01:03","guid":{"rendered":"https:\/\/www.nerecyilmaz.com\/?p=2653"},"modified":"2026-03-28T16:01:03","modified_gmt":"2026-03-28T16:01:03","slug":"meta-reklamlarina-konum-vergisi-geliyor","status":"publish","type":"post","link":"https:\/\/www.nerecyilmaz.com\/tr\/blog\/meta-reklamlarina-konum-vergisi-geliyor\/","title":{"rendered":"Meta Reklamlar\u0131na Ek &#8221;Konum Vergisi&#8221; Geliyor!"},"content":{"rendered":"<p><b>Meta reklamlar\u0131na (Facebook + Instagram + Meta\u2019n\u0131n reklam servisleri) 1 Temmuz 2026\u2019dan itibaren ek \u201ckonum \u00fccreti \/ konum vergisi (location fee)\u201d uygulanacak.<\/b><span style=\"font-weight: 400;\"> Bu \u00fccret, reklam\u0131n <\/span><b>g\u00f6sterildi\u011fi \u00fclkeye<\/b><span style=\"font-weight: 400;\"> g\u00f6re hesaplanan ve faturaya\/\u00f6deme d\u00f6k\u00fcm\u00fcne eklenen ilave bir maliyet kalemi.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table Of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/meta-reklamlarina-konum-vergisi-geliyor\/#Konum_Vergisi_Nedir\" >Konum Vergisi Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/meta-reklamlarina-konum-vergisi-geliyor\/#Hangi_Ulkelerde_Gecerli_Oranlar_Ne_Kadar\" >Hangi \u00dclkelerde Ge\u00e7erli? Oranlar Ne Kadar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/meta-reklamlarina-konum-vergisi-geliyor\/#Turkiyede_Reklamverenleri_Nasil_Etkileyebilir\" >T\u00fcrkiye\u2019de Reklamverenleri Nas\u0131l Etkileyebilir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/meta-reklamlarina-konum-vergisi-geliyor\/#%E2%80%9CButceden_mi_duser_ekstra_mi_eklenir%E2%80%9D\" >\u201cB\u00fct\u00e7eden mi d\u00fc\u015fer, ekstra m\u0131 eklenir?\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/meta-reklamlarina-konum-vergisi-geliyor\/#Turkiyede_Reklamverenler_Neler_Yapabilir\" >T\u00fcrkiye\u2019de Reklamverenler Neler Yapabilir?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/meta-reklamlarina-konum-vergisi-geliyor\/#Sonuc\" >Sonu\u00e7<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">Bu de\u011fi\u015fiklik, T\u00fcrkiye\u2019de reklamverenlerin Meta taraf\u0131ndaki toplam maliyetini baz\u0131 senaryolarda <\/span><b>%5\u2019e kadar<\/b><span style=\"font-weight: 400;\"> art\u0131rabilece\u011fi i\u00e7in b\u00fct\u00e7e, KPI ve raporlama taraf\u0131nda \u015fimdiden planlamaya de\u011fer bir g\u00fcncelleme.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Konum_Vergisi_Nedir\"><\/span><b>Konum Vergisi Nedir?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Konum \u00fccreti (location fee), Meta\u2019n\u0131n baz\u0131 \u00fclkelerde maruz kald\u0131\u011f\u0131 dijital hizmet vergisi benzeri maliyetleri reklamverenlere yans\u0131tmak i\u00e7in ekledi\u011fi bir \u201cfaturalama \u00fccreti\u201ddir.<\/b><span style=\"font-weight: 400;\"> Hesaplama, reklamverenin bulundu\u011fu \u00fclkeye g\u00f6re de\u011fil; reklam\u0131n <\/span><b>hangi \u00fclkede teslim edildi\u011fine (impressions\/delivery)<\/b><span style=\"font-weight: 400;\"> g\u00f6re yap\u0131l\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yani \u015firketin T\u00fcrkiye\u2019de olmasa bile, reklamlar\u0131n T\u00fcrkiye\u2019de g\u00f6steriliyorsa ilgili oran devreye girebilir.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hangi_Ulkelerde_Gecerli_Oranlar_Ne_Kadar\"><\/span><b>Hangi \u00dclkelerde Ge\u00e7erli? Oranlar Ne Kadar?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>1 Temmuz 2026 itibar\u0131yla Meta\u2019n\u0131n a\u00e7\u0131klad\u0131\u011f\u0131 \u00fclkeler ve oranlar \u015f\u00f6yle:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Birle\u015fik Krall\u0131k:<\/b><span style=\"font-weight: 400;\"> %2<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fransa:<\/b><span style=\"font-weight: 400;\"> %3<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0130talya:<\/b><span style=\"font-weight: 400;\"> %3<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0130spanya:<\/b><span style=\"font-weight: 400;\"> %3<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Avusturya:<\/b><span style=\"font-weight: 400;\"> %5<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00fcrkiye:<\/b><span style=\"font-weight: 400;\"> %5<\/span><\/li>\n<\/ul>\n<p><b>Not<\/b><span style=\"font-weight: 400;\">: Meta Business Help Center i\u00e7eri\u011finde, \u201changi b\u00f6lgelerin ve oranlar\u0131n zamanla de\u011fi\u015febilece\u011fi\u201d vurgusu da yer al\u0131yor; bu y\u00fczden g\u00fcncellemeleri Meta\u2019n\u0131n resmi yard\u0131m dok\u00fcmanlar\u0131ndan takip etmeniz \u00f6nemli!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Turkiyede_Reklamverenleri_Nasil_Etkileyebilir\"><\/span><b>T\u00fcrkiye\u2019de Reklamverenleri Nas\u0131l Etkileyebilir?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2651\" src=\"https:\/\/www.nerecyilmaz.com\/wp-content\/uploads\/2026\/03\/Gemini_Generated_Image_9qfgy09qfgy09qfg-scaled.webp\" alt=\"instagramda reklam verme\" width=\"800\" height=\"388\" \/><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcrkiye\u2019ye teslim edilen Meta reklam harcamas\u0131na ek maliyet yans\u0131yabilece\u011fi i\u00e7in toplam harcama ayn\u0131 kalsa bile \u201cfatura\/\u00f6deme\u201d taraf\u0131nda art\u0131\u015f g\u00f6r\u00fclebilir. <\/span><b>T\u00fcrkiye i\u00e7in oran %5 olarak bildirildi.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcrkiye\u2019de etki genelde \u015fu ba\u015fl\u0131klarda daha g\u00f6r\u00fcn\u00fcr olur:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hacimli harcama yapan e-ticaret ve lead hesaplar\u0131:<\/b><span style=\"font-weight: 400;\"> Toplam maliyete etkisi daha net hissedilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ajanslar ve \u00e7oklu hesap y\u00f6neten ekipler:<\/b><span style=\"font-weight: 400;\"> Teklif\/raporlama kalemlerinde \u201cplatform kaynakl\u0131 ek \u00fccret\u201d gibi ayr\u0131 sat\u0131r ihtiyac\u0131 do\u011fabilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Yurt d\u0131\u015f\u0131 hedefli kampanyalar:<\/b><span style=\"font-weight: 400;\"> Delivery da\u011f\u0131l\u0131m\u0131 bu 6 \u00fclkeden birine kay\u0131yorsa ek \u00fccret olu\u015fabilir.\u00a0<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Ayr\u0131ca Bknz. <\/span><\/i><a href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/instagramda-reklam-verme\/\"><b><i>Instagramda reklam verme<\/i><\/b><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%9CButceden_mi_duser_ekstra_mi_eklenir%E2%80%9D\"><\/span><b>\u201cB\u00fct\u00e7eden mi d\u00fc\u015fer, ekstra m\u0131 eklenir?\u201d<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bu uygulama \u201ctargeting\u201d de\u011fil \u201cbilling\u201d de\u011fi\u015fikli\u011fi; kampanya b\u00fct\u00e7enden d\u00fc\u015fmekten \u00e7ok, teslimata g\u00f6re hesaplan\u0131p faturalama taraf\u0131nda ek kalem olarak yans\u0131yabilecek bir \u00fccret \u015feklinde anlat\u0131l\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu nedenle, \u201cAds Manager\u2019da b\u00fct\u00e7e ayn\u0131 ama \u00f6deme d\u00f6k\u00fcm\u00fcnde ek \u00fccret \u00e7\u0131kt\u0131\u201d gibi senaryolar\u0131 \u00f6nlemek i\u00e7in finans\/raporlama taraf\u0131nda net bir \u00e7er\u00e7eve olu\u015fturmak mant\u0131kl\u0131 olur.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Turkiyede_Reklamverenler_Neler_Yapabilir\"><\/span><b>T\u00fcrkiye\u2019de Reklamverenler Neler Yapabilir?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Birebir finansal tavsiye olmadan, operasyonel olarak \u015funlar <\/span><b>dikkate al\u0131nabilir<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Delivery \u00fclke k\u0131r\u0131l\u0131m\u0131n\u0131 d\u00fczenli izlemek:\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Hedeflemen T\u00fcrkiye olsa bile teslimat k\u0131r\u0131l\u0131mlar\u0131n\u0131 \u201cDelivery &gt; Country\u201d benzeri raporlarla g\u00f6rmek, ek \u00fccret riskini daha net okutur.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u00fct\u00e7e plan\u0131nda %5 pay\u0131 senaryola\u015ft\u0131rmak:\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">T\u00fcrkiye delivery a\u011f\u0131rl\u0131kl\u0131 hesaplarda, Q3\u2013Q4 planlar\u0131nda \u201cek maliyet\u201d pay\u0131n\u0131 senaryola\u015ft\u0131rmak (\u00f6zellikle ROAS\/CPA hedefleriyle birlikte) daha ger\u00e7ek\u00e7i hedefleme sa\u011flar.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>KPI\u2019lar\u0131 \u201cnet maliyet\u201d mant\u0131\u011f\u0131yla takip etmek:\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Raporlamada CPA\/ROAS gibi metrikleri de\u011ferlendirirken, ek \u00fccret dahil toplam maliyetin etkisini ayr\u0131 izlemek daha do\u011fru k\u0131yas sa\u011flar.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ajans\u2013marka ileti\u015fiminde kalemi \u015feffafla\u015ft\u0131rmak:\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Teklif ve ayl\u0131k raporlarda \u201cplatform kaynakl\u0131 konum \u00fccreti\u201d gibi bir sat\u0131r eklemek, sonradan s\u00fcrprizleri azalt\u0131r (\u00f6zellikle b\u00fct\u00e7e onay\u0131 s\u00fcre\u00e7lerinde).\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sonuc\"><\/span><b>Sonu\u00e7<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Meta\u2019n\u0131n 1 Temmuz 2026 itibar\u0131yla getirdi\u011fi \u201ckonum \u00fccreti\/konum vergisi\u201d, Facebook ve Instagram reklamlar\u0131nda T\u00fcrkiye delivery\u2019si olan hesaplar i\u00e7in %5\u2019e kadar ek maliyet anlam\u0131na gelebilir.<\/b><span style=\"font-weight: 400;\"> \u00dclke oranlar\u0131 ve mant\u0131k net: \u00fccret, reklamverenin konumuna de\u011fil reklam\u0131n <\/span><b>g\u00f6sterildi\u011fi \u00fclkeye<\/b><span style=\"font-weight: 400;\"> g\u00f6re hesaplan\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Artan reklam maliyetleri kar\u015f\u0131s\u0131nda uzun vadede daha s\u00fcrd\u00fcr\u00fclebilir sonu\u00e7lar almak istiyorsan, \u00e7\u00f6z\u00fcm sadece b\u00fct\u00e7eyi b\u00fcy\u00fctmek de\u011fil; <\/span><b>organik b\u00fcy\u00fcmeyi sistemle\u015ftirmek<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cReklams\u0131z g\u00f6r\u00fcn\u00fcrl\u00fck\u201d taraf\u0131n\u0131 g\u00fc\u00e7lendirmek i\u00e7in <\/span><a href=\"https:\/\/www.nerecyilmaz.com\/tr\/sosyal-medya-danismanligi\/\"><b>organik sosyal medya dan\u0131\u015fmanl\u0131\u011f\u0131<\/b> <\/a><span style=\"font-weight: 400;\">kapsam\u0131nda benimle ileti\u015fime ge\u00e7; markana \u00f6zel bir organik b\u00fcy\u00fcme plan\u0131n\u0131 birlikte kural\u0131m.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta reklamlar\u0131na (Facebook + Instagram + Meta\u2019n\u0131n reklam servisleri) 1 Temmuz 2026\u2019dan itibaren ek \u201ckonum \u00fccreti \/ konum vergisi (location fee)\u201d uygulanacak. Bu \u00fccret, reklam\u0131n g\u00f6sterildi\u011fi \u00fclkeye g\u00f6re hesaplanan ve faturaya\/\u00f6deme d\u00f6k\u00fcm\u00fcne eklenen ilave bir maliyet kalemi. Bu de\u011fi\u015fiklik, T\u00fcrkiye\u2019de reklamverenlerin Meta taraf\u0131ndaki toplam maliyetini baz\u0131 senaryolarda %5\u2019e kadar art\u0131rabilece\u011fi i\u00e7in b\u00fct\u00e7e, KPI ve raporlama&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-2653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sosyal-medya"],"_links":{"self":[{"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/posts\/2653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/comments?post=2653"}],"version-history":[{"count":1,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/posts\/2653\/revisions"}],"predecessor-version":[{"id":2656,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/posts\/2653\/revisions\/2656"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/media\/2654"}],"wp:attachment":[{"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/media?parent=2653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/categories?post=2653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/tags?post=2653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}