{"id":2760,"date":"2026-08-25T15:49:56","date_gmt":"2026-08-25T15:49:56","guid":{"rendered":"https:\/\/www.nerecyilmaz.com\/?p=2760"},"modified":"2026-08-25T15:49:56","modified_gmt":"2026-08-25T15:49:56","slug":"fiyat-icin-dm-cezasi","status":"publish","type":"post","link":"https:\/\/www.nerecyilmaz.com\/tr\/blog\/fiyat-icin-dm-cezasi\/","title":{"rendered":"&#8220;Fiyat \u0130\u00e7in DM&#8221; Cezas\u0131 Nedir? Kimleri Kaps\u0131yor?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">&#8220;Fiyat i\u00e7in DM&#8221; cezas\u0131 bu hafta sosyal medyan\u0131n g\u00fcndemine oturan ve neredeyse her k\u00fc\u00e7\u00fck i\u015fletme sahibini tedirgin eden bir geli\u015fme.\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table Of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/fiyat-icin-dm-cezasi\/#Ceza_tam_olarak_kime_kesildi\" >Ceza tam olarak kime kesildi?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/fiyat-icin-dm-cezasi\/#Isin_ozu_%E2%80%9CDM%E2%80%9D_degil_EIDS\" >\u0130\u015fin \u00f6z\u00fc &#8220;DM&#8221; de\u011fil, E\u0130DS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/fiyat-icin-dm-cezasi\/#Emlak_ve_arac_satanlar_icin_mesele_sadece_fiyat_da_degil\" >Emlak ve ara\u00e7 satanlar i\u00e7in mesele sadece fiyat da de\u011fil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/fiyat-icin-dm-cezasi\/#Peki_siz_ne_yapmalisiniz\" >Peki siz ne yapmal\u0131s\u0131n\u0131z?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">Ticaret Bakanl\u0131\u011f\u0131&#8217;n\u0131n a\u00e7\u0131klad\u0131\u011f\u0131 8,2 milyon TL&#8217;lik cezay\u0131 g\u00f6rd\u00fckten sonra Instagram&#8217;da \u00fcr\u00fcn satan pek \u00e7ok ki\u015fi &#8220;acaba ben de mi ceza yiyece\u011fim?&#8221; diye sormaya ba\u015flad\u0131. Cevab\u0131 en ba\u015ftan net vereyim:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hay\u0131r, bu haber butik, tekstil, tak\u0131, kozmetik ya da el yap\u0131m\u0131 \u00fcr\u00fcn satan i\u015fletmelerin b\u00fcy\u00fck \u00e7o\u011funlu\u011funu ilgilendirmiyor. Ama neden ilgilendirmedi\u011fini anlamak, tam olarak neyin cezaland\u0131r\u0131ld\u0131\u011f\u0131n\u0131 bilmekten ge\u00e7iyor.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ceza_tam_olarak_kime_kesildi\"><\/span><b>Ceza tam olarak kime kesildi?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bakanl\u0131k denetimlerinde kurallara ayk\u0131r\u0131 ilan verdi\u011fi belirlenen 42 emlak i\u015fletmesi ile 40 oto galerisine, her birine 100 bin TL olmak \u00fczere toplam 8,2 milyon TL idari para cezas\u0131 uygulad\u0131.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dikkat edin: Ceza kesilen tek bir kategori var, o da <\/span><b>emlak ve ikinci el ara\u00e7<\/b><span style=\"font-weight: 400;\"> satan i\u015fletmeler. Ne bir butik, ne bir kozmetik markas\u0131, ne bir mobilyac\u0131 bu listede yok. \u00c7\u00fcnk\u00fc olmas\u0131 m\u00fcmk\u00fcn de\u011fil.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Isin_ozu_%E2%80%9CDM%E2%80%9D_degil_EIDS\"><\/span><b>\u0130\u015fin \u00f6z\u00fc &#8220;DM&#8221; de\u011fil, E\u0130DS<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Haber ba\u015fl\u0131klar\u0131nda \u00f6ne \u00e7\u0131kan &#8220;fiyat i\u00e7in DM&#8221; ifadesi asl\u0131nda meselenin kendisi de\u011fil, g\u00f6r\u00fcnen y\u00fcz\u00fc. Cezan\u0131n dayand\u0131\u011f\u0131 \u015fey Elektronik \u0130lan Do\u011frulama Sistemi, yani k\u0131saca E\u0130DS.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2758 aligncenter\" src=\"https:\/\/www.nerecyilmaz.com\/wp-content\/uploads\/2026\/08\/e-commerce-scaled.webp\" alt=\"fiyat i\u00e7in DM cezas\u0131 nedir\" width=\"701\" height=\"391\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">E\u0130DS, elektronik ortamda ilan yoluyla ta\u015f\u0131nmaz ya da ikinci el motorlu kara ta\u015f\u0131t\u0131 satan ki\u015finin kimli\u011fini ve o ilan\u0131 verme yetkisini do\u011frulayan bir sistem. Sistem 2023&#8217;te ta\u015f\u0131nmaz ilanlar\u0131nda kimlik do\u011frulamas\u0131yla ba\u015flad\u0131, 2024&#8217;te yetki do\u011frulamas\u0131 eklendi ve 2025 ba\u015f\u0131nda yetki do\u011frulamas\u0131 olmadan ilan verilemeyecek \u015fekilde tamamen devreye al\u0131nd\u0131.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Buradaki kritik nokta \u015fu: E\u0130DS&#8217;in kapsam\u0131 mevzuatla \u00e7izilmi\u015f ve bu kapsam yaln\u0131zca <\/span><b>ta\u015f\u0131nmaz ve ikinci el motorlu kara ta\u015f\u0131t\u0131<\/b><span style=\"font-weight: 400;\"> ilanlar\u0131ndan ibaret. Yani sistem, tan\u0131m\u0131 gere\u011fi bir \u00e7ift ayakkab\u0131y\u0131, bir \u00e7anta modelini ya da bir kolyeyi hi\u00e7bir zaman kapsam\u0131yor. Bu y\u00fczden &#8220;fiyat i\u00e7in DM&#8221; yazan bir tak\u0131 markas\u0131n\u0131n bu cezayla hukuki olarak hi\u00e7bir ba\u011flant\u0131s\u0131 yok.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Emlak_ve_arac_satanlar_icin_mesele_sadece_fiyat_da_degil\"><\/span><b>Emlak ve ara\u00e7 satanlar i\u00e7in mesele sadece fiyat da de\u011fil<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kapsamdaki i\u015fletmeler a\u00e7\u0131s\u0131ndan mesele yaln\u0131zca fiyat\u0131 gizlemekten ibaret de\u011fil. Bakanl\u0131\u011f\u0131n istedi\u011fi \u00fc\u00e7 \u015fey var:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130landa sat\u0131\u015f fiyat\u0131n\u0131n a\u00e7\u0131k ve anla\u015f\u0131l\u0131r bi\u00e7imde yer almas\u0131,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Payla\u015f\u0131mda E\u0130DS do\u011frulamas\u0131 yap\u0131lm\u0131\u015f ilan ba\u011flant\u0131s\u0131n\u0131n bulunmas\u0131\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00f6rsel, a\u00e7\u0131klama, fiyat ile ba\u011flant\u0131n\u0131n birbiriyle uyumlu olmas\u0131.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin dikkat \u00e7ekmek i\u00e7in l\u00fcks bir evin foto\u011fraf\u0131n\u0131 kullan\u0131p alt\u0131na ilgisiz bir ilan linki koymak da denetim kapsam\u0131nda de\u011ferlendiriliyor. Bakanl\u0131k ayr\u0131ca kurallara ayk\u0131r\u0131 payla\u015f\u0131m yapan hesaplara Meta \u00fczerinden eri\u015fim engeli getirilebilece\u011fini de belirtti.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Peki_siz_ne_yapmalisiniz\"><\/span><b>Peki siz ne yapmal\u0131s\u0131n\u0131z?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">E\u011fer emlak ya da ikinci el ara\u00e7 satm\u0131yorsan\u0131z, &#8220;fiyat i\u00e7in DM&#8221; yazmaya devam edebilirsiniz. Bu cezan\u0131n sizinle bir ilgisi \u015fuan i\u00e7in yokl. Instagram&#8217;da \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn fiyat\u0131n\u0131 DM&#8217;de vermeyi bir sat\u0131\u015f stratejisi olarak kullan\u0131yorsan\u0131z, bu tamamen sizin tercihiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ama emlak ya da ara\u00e7 i\u015findeyseniz tablo farkl\u0131. Sosyal medyay\u0131 art\u0131k resmi bir ilan alan\u0131 gibi g\u00f6rmeniz gerekiyor: Fiyat\u0131 a\u00e7\u0131k yaz\u0131n, E\u0130DS do\u011frulamal\u0131 linki ekleyin, g\u00f6rseliniz ilanla uyumlu olsun. Aksi halde 100 bin TL&#8217;lik bir idari para cezas\u0131 masada.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kapsam i\u00e7inde olun ya da olmay\u0131n, <\/span><b>sosyal medyada sat\u0131\u015f yapman\u0131n kurallar\u0131<\/b><span style=\"font-weight: 400;\"> her ge\u00e7en g\u00fcn de\u011fi\u015fiyor ve bu d\u00fczenlemeler yaln\u0131zca bir ba\u015flang\u0131\u00e7.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7eriklerinizi hem g\u00fcncel mevzuata uygun hem de ger\u00e7ekten sat\u0131\u015fa d\u00f6n\u00fc\u015fecek \u015fekilde kurgulamak isterseniz, <\/span><a href=\"https:\/\/www.nerecyilmaz.com\/tr\/sosyal-medya-danismanligi\/\"><b>sosyal medya dan\u0131\u015fmanl\u0131\u011f\u0131<\/b><\/a><span style=\"font-weight: 400;\"> i\u00e7in bana ula\u015fabilirsiniz. Do\u011fru i\u00e7erik stratejisiyle hem riskleri ba\u015ftan eleyebilir hem de hesab\u0131n\u0131z\u0131 b\u00fcy\u00fctebilirsiniz.<\/span><\/p>\n<p><em><b>Kaynaklar:<\/b><\/em><\/p>\n<p><em><a href=\"https:\/\/ticaret.gov.tr\/haberler\/ticaret-bakanligi-sosyal-medyadaki-sahte-ilanlara-gecit-vermiyor-eids-kurallarina-aykiri-paylasimlara-karsi-yaptirimlar-kararlilikla-uygulaniyor\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">https:\/\/ticaret.gov.tr\/haberler\/ticaret-bakanligi-sosyal-medyadaki-sahte-ilanlara-gecit-vermiyor-eids-kurallarina-aykiri-paylasimlara-karsi-yaptirimlar-kararlilikla-uygulaniyor<\/span><\/a><\/em><\/p>\n<p><em><a href=\"https:\/\/www.altso.org.tr\/duyurular\/eids-sosyal-medya-paylasimlari\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">https:\/\/www.altso.org.tr\/duyurular\/eids-sosyal-medya-paylasimlari\/<\/span><\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Fiyat i\u00e7in DM&#8221; cezas\u0131 bu hafta sosyal medyan\u0131n g\u00fcndemine oturan ve neredeyse her k\u00fc\u00e7\u00fck i\u015fletme sahibini tedirgin eden bir geli\u015fme.\u00a0 Ticaret Bakanl\u0131\u011f\u0131&#8217;n\u0131n a\u00e7\u0131klad\u0131\u011f\u0131 8,2 milyon TL&#8217;lik cezay\u0131 g\u00f6rd\u00fckten sonra Instagram&#8217;da \u00fcr\u00fcn satan pek \u00e7ok ki\u015fi &#8220;acaba ben de mi ceza yiyece\u011fim?&#8221; diye sormaya ba\u015flad\u0131. Cevab\u0131 en ba\u015ftan net vereyim:\u00a0 Hay\u0131r, bu haber butik, tekstil, tak\u0131,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama"],"_links":{"self":[{"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/posts\/2760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/comments?post=2760"}],"version-history":[{"count":1,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/posts\/2760\/revisions"}],"predecessor-version":[{"id":2763,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/posts\/2760\/revisions\/2763"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/media\/2761"}],"wp:attachment":[{"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/media?parent=2760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/categories?post=2760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/tags?post=2760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}