{"id":388,"date":"2024-01-18T16:29:42","date_gmt":"2024-01-18T16:29:42","guid":{"rendered":"https:\/\/nerecyilmaz.com\/?p=388"},"modified":"2026-02-26T18:35:48","modified_gmt":"2026-02-26T18:35:48","slug":"seo-nasil-yapilir-seo-rehberi","status":"publish","type":"post","link":"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/","title":{"rendered":"2026 SEO Rehberi: SEO Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"<p><b>SEO<\/b><span style=\"font-weight: 400;\">, g\u00fcn\u00fcm\u00fcz dijital d\u00fcnyas\u0131nda yaln\u0131zca web de de\u011fil, bir\u00e7ok farkl\u0131 platformda kullan\u0131c\u0131lardan en y\u00fcksek etkile\u015fimi alma ve organik trafik artt\u0131rma \u00e7al\u0131\u015fmalar\u0131 aras\u0131nda ilk s\u0131ralar\u0131 \u00e7ekmektedir. Bu durumda bizi SEO nas\u0131l yap\u0131l\u0131r? sorusuyla kar\u015f\u0131 kar\u015f\u0131ya getiriyor.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table Of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/#SEO_Nedir\" >SEO Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/#SEO_Stratejilerinde_Dikkat_Edilmesi_Gerekenler\" >SEO Stratejilerinde Dikkat Edilmesi Gerekenler<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/#Hedef_Kitleyi_Taniyin\" >Hedef Kitleyi Tan\u0131y\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/#Swot_Analizinizi_Yapin\" >Swot Analizinizi Yap\u0131n!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/#SEO_Nasil_Yapilir\" >SEO Nas\u0131l Yap\u0131l\u0131r?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/#Site_Ici_SEO_Onpage_SEO\" >Site \u0130\u00e7i SEO (Onpage SEO)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/#Anahtar_Kelime_Arastirmasi_Buyuk_Hazine\" >Anahtar Kelime Ara\u015ft\u0131rmas\u0131: B\u00fcy\u00fck Hazine!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/#Meta_Baslik_ve_Meta_Aciklama\" >Meta Ba\u015fl\u0131k ve Meta A\u00e7\u0131klama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/#Canonical_URL_Dogru_Olmali\" >Canonical URL Do\u011fru Olmal\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/#Heading_Etiketleri_Basliklar_H1H3\" >Heading Etiketleri (Ba\u015fl\u0131klar H1,H3..)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/#Image_Alt-Etiketleri_Girmeyi_Unutmayin\" >Image Alt-Etiket\u2019leri Girmeyi Unutmay\u0131n!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/#URL_Yapisina_Dikkat_Edin\" >URL Yap\u0131s\u0131na Dikkat Edin!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/#Teknik_SEO\" >Teknik SEO<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/#Iyilestirilmis_Site_Hizi\" >\u0130yile\u015ftirilmi\u015f Site H\u0131z\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/#Crawl_Budget_Optimizasyonu\" >Crawl Budget Optimizasyonu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/#Robotstxt_Optimizasyonu\" >Robots.txt Optimizasyonu\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/#Sitemap_Optimizasyonu\" >Sitemap Optimizasyonu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/#404_Sayfalardan_Kurtulalim\" >404 Sayfalardan Kurtulal\u0131m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/#Structured_Data_Kullanmak_Schemaorg\" >Structured Data Kullanmak: Schema.org\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/#Hreflang_Etiketleri_Site_Diline_Gore_SEO\" >Hreflang Etiketleri: Site Diline G\u00f6re SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/#Icerik_SEO\" >\u0130\u00e7erik SEO<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/#Anahtar_Kelime_Kullanimi\" >Anahtar Kelime Kullan\u0131m\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/#Icerik_Briefi_Hazirlayin\" >\u0130\u00e7erik Briefi Haz\u0131rlay\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/#SEO_Uyumlu_Icerikler_Yazin\" >SEO Uyumlu \u0130\u00e7erikler Yaz\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/#Link_Insasini_Kurgulayin\" >Link \u0130n\u015fas\u0131n\u0131 Kurgulay\u0131n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-seo-rehberi\/#Site_Disi_SEO_Backlink\" >Site D\u0131\u015f\u0131 SEO (Backlink)<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"SEO_Nedir\"><\/span><strong>SEO Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEO, ad\u0131ndan daha \u00e7ok bahsedece\u011fim organik trafik getirme \u00e7abalar\u0131d\u0131r. Arama motoru optimizasyonu olarak ge\u00e7er ve ba\u015fta Google olmak \u00fczere Yandex, Bing gibi arama motorlar\u0131nda reklams\u0131z, iyi optimize edilmi\u015f sitelerin ilk sayfa ve ilk s\u0131ralarda g\u00f6z\u00fckmesini sa\u011flamaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elbette SEO\u2019da an\u0131nda ba\u015far\u0131 sa\u011flayamazs\u0131n\u0131z. Bir\u00e7ok dijital meslekte oldu\u011fu gibi SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n da kendine \u00f6zg\u00fc zorluklar\u0131, bilinmesi gereken p\u00fcf noktalar\u0131 bulunuyor. Ayr\u0131ca her siteye yap\u0131lan \u00e7al\u0131\u015fma birbirinden farkl\u0131 oldu\u011fu gibi, her strateji kendi alan\u0131ndaki ba\u015far\u0131larla yar\u0131\u015f\u0131yor diyebilirim. Bu alanlar i\u00e7erisinde en \u00e7ok ad\u0131n\u0131 duydu\u011fumuz ve belki yak\u0131n gelecekte daha \u00e7ok duyaca\u011f\u0131m\u0131z baz\u0131 alanlar:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E- Ticaret SEO<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/nerecyilmaz.com\/tr\/blog\/kurumsal-seo-nedir\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Kurumsal SEO<\/strong><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/nerecyilmaz.com\/tr\/blog\/local-seo-rehberi-yerel-seo-nasil-yapilir\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Local SEO<\/strong><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B2B, B2C SEO<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/nerecyilmaz.com\/tr\/blog\/youtube-seo-rehberi\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Youtube SEO<\/strong><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/nerecyilmaz.com\/tr\/blog\/instagram-seo-etkilesim-ve-gorunurluk-arttirin\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Instagram SEO<\/strong><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TikTok SEO vs.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SEO analizi ve \u00e7al\u0131\u015fmalar\u0131 yapmaktan keyif alan biri olarak, bu alanda ba\u015far\u0131 yakalayabilmeniz i\u00e7in direk site \u00e7al\u0131\u015fmalar\u0131na ge\u00e7meden \u00f6nce, <\/span><b>hedef kitleyi tan\u0131ma<\/b><span style=\"font-weight: 400;\"> ve <\/span><b>rakip analizi yapma<\/b><span style=\"font-weight: 400;\"> gibi safhalarda bilgi sahibi olmal\u0131s\u0131n\u0131z. Peki nedir bunlar?<\/span><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"SEO_Stratejilerinde_Dikkat_Edilmesi_Gerekenler\"><\/span><strong>SEO Stratejilerinde Dikkat Edilmesi Gerekenler<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEO \u00e7al\u0131\u015fmalar\u0131na ba\u015flarken; bir tarafta sitenizi yap\u0131land\u0131r\u0131p bir di\u011fer tarafta da hedef kitleniz ve girmek istedi\u011finiz alan hakk\u0131nda analiz yapmal\u0131s\u0131n\u0131z. \u00c7\u00fcnk\u00fc \u015funu biliyoruz ki, algoritma her ge\u00e7en g\u00fcn kendini yeniliyor ve sizin gibi (daha iyi veya k\u00f6t\u00fc) bir s\u00fcr\u00fc i\u00e7erik \u00fcreticisi, marka kendi alanlar\u0131nda i\u00e7erikler \u00fcretip kullan\u0131c\u0131lara ula\u015fmak i\u00e7in \u00e7al\u0131\u015f\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte bu k\u0131s\u0131mda geri kalmamak ve kendi ni\u015finizde bir yerlere gelebilmek i\u00e7in:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hedef_Kitleyi_Taniyin\"><\/span><strong>Hedef Kitleyi Tan\u0131y\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Hedef kitlenizi tan\u0131mak, \u00fcr\u00fcn veya hizmetinizi onlara nas\u0131l ula\u015ft\u0131rabilece\u011finizi \u00f6\u011frenmenin kilit noktas\u0131d\u0131r! Seslenmek istedi\u011finiz kitleyi anlad\u0131\u011f\u0131n\u0131z ve al\u0131\u015fkanl\u0131klar\u0131na hizmet edebildi\u011finiz s\u00fcrece size istedi\u011finiz etkile\u015fimi kazand\u0131racaklard\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bunun i\u00e7in kendi alan\u0131n\u0131z ile ilgilenen <\/span><span style=\"font-weight: 400;\">kitlenin al\u0131\u015fkanl\u0131klar\u0131, sevdi\u011fi ve ho\u015flanmad\u0131\u011f\u0131 \u015feyler, aktif oldu\u011fu g\u00fcn ve zaman aral\u0131klar\u0131, hangi kampanyalarla daha \u00e7ok ilgileniyor<\/span><span style=\"font-weight: 400;\"> gibi k\u0131s\u0131mlar\u0131 incelemelisiniz.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Swot_Analizinizi_Yapin\"><\/span><strong>Swot Analizinizi Yap\u0131n!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-393 aligncenter\" src=\"https:\/\/nerecyilmaz.com\/wp-content\/uploads\/2024\/01\/swot-analysis.webp\" alt=\"swot analizi yapmak\" width=\"610\" height=\"366\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Kendi markan\u0131z\u0131n <strong>swot analizini<\/strong> yap\u0131n! Bu sayede sahip oldu\u011funuz:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>G\u00fc\u00e7l\u00fc y\u00f6nler,<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Zay\u0131f Y\u00f6nler,<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>F\u0131rsatlar,\u00a0<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Tehditler,<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">gibi 4 ana eleman etraf\u0131nda mevcut durumunuzu ve ihtiya\u00e7lar\u0131n\u0131z\u0131 analiz edebilir, hen\u00fcz fark etmedi\u011finiz f\u0131rsatlar\u0131 g\u00f6rebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ki \u00fcniversitede \u00f6\u011frendi\u011fim bilgiler \u0131\u015f\u0131\u011f\u0131nda; iyi yap\u0131lm\u0131\u015f bir SWOT analizi, uzun vadede bir\u00e7ok \u015firketin kendini koruyarak ilerlemesine yard\u0131mc\u0131 olmu\u015ftur. Markalar bu sayede kendi inisiyatifleri dahilinde emin ad\u0131mlarla y\u00fcr\u00fcyebiliyorlar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00dcst k\u0131s\u0131mda s\u00f6z etti\u011fim noktalar SEO <\/span><span style=\"font-weight: 400;\">\u00e7al\u0131\u015fmalar\u0131na ba\u015flamadan \u00f6nce dikkat etmeniz gerekenler<\/span><span style=\"font-weight: 400;\"> olmas\u0131 ile birlikte;<\/span><b> SEO Nas\u0131l Yap\u0131l\u0131r?, SEO analiz ara\u00e7lar\u0131 <\/b><span style=\"font-weight: 400;\">ve <\/span><b>SEO kazan\u0131mlar\u0131 <\/b><span style=\"font-weight: 400;\">konular\u0131yla devam edece\u011fim.\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"SEO_Nasil_Yapilir\"><\/span><strong>SEO Nas\u0131l Yap\u0131l\u0131r?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEO \u00e7al\u0131\u015fmalar\u0131 kendi i\u00e7erisinde 4\u2019e ayr\u0131l\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site \u0130\u00e7i SEO (Onpage SEO)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Teknik SEO<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u00e7erik SEO<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site D\u0131\u015f\u0131 SEO (Offpage SEO)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00c7al\u0131\u015fma yapaca\u011f\u0131n\u0131z web siteye ba\u015flamadan \u00f6nce mevcut durumunu analiz etmelisiniz. Bu y\u00fczden de <\/span><b>SEO analizi yapmal\u0131<\/b><span style=\"font-weight: 400;\">, do\u011fru analiz \u00e7\u0131kartt\u0131ktan sonra strateji olu\u015fturmaya ba\u015flayabilirsiniz.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO\u2019nun nas\u0131l yap\u0131ld\u0131\u011f\u0131n\u0131 4 farkl\u0131 alan \u00fczerinden, hangi alanlarda hangi k\u0131s\u0131mlara dikkat etmeniz gerekti\u011finden bahsedece\u011fim. O zaman ba\u015fl\u0131yoruz..<\/span><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Site_Ici_SEO_Onpage_SEO\"><\/span><strong>Site \u0130\u00e7i SEO (Onpage SEO)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Site i\u00e7i SEO \u00e7al\u0131\u015fmalar\u0131nda dikkat etti\u011fimiz ve detayl\u0131 inceledi\u011fimiz baz\u0131 konular:<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Anahtar_Kelime_Arastirmasi_Buyuk_Hazine\"><\/span><strong>Anahtar Kelime Ara\u015ft\u0131rmas\u0131: B\u00fcy\u00fck Hazine!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/anahtar-kelime-arastirmasi\/\"><strong>Anahtar kelime ara\u015ft\u0131rmas\u0131<\/strong><\/a> SEO\u2019da oldu\u011fu kadar sosyal medya ve dijitalde ba\u015far\u0131l\u0131 olmak isteyen her \u00fcretici i\u00e7in \u00e7ok k\u0131ymetli bir hazinedir. Her ne kadar \u2018<\/span><b>anahtar kelime ara\u015ft\u0131rmas\u0131<\/b><span style=\"font-weight: 400;\">\u2019 ifadesi \u00e7o\u011fu alanda kullan\u0131lm\u0131yor gibi g\u00f6r\u00fcnse de aksine \u00e7o\u011fumuz bu durumdan yararlan\u0131yoruz. \u00d6zellikle rakip analizi alan\u0131nda..<\/span><\/p>\n<p><b>Anahtar kelime analizin <\/b><span style=\"font-weight: 400;\">\u00f6nemi, hedef kitleye do\u011fru ifadelerle ula\u015fmak ve i\u00e7eriklerimizin daha okunabilir, ula\u015f\u0131labilir olmas\u0131n\u0131 sa\u011flamaktad\u0131r. \u00d6rne\u011fin bu durumu en \u00e7ok g\u00f6rd\u00fc\u011f\u00fcm\u00fcz yerlerden biri sosyal medyad\u0131r. Sosyal medyada yaz\u0131lan her a\u00e7\u0131klama, kullan\u0131lan hashtagler asl\u0131nda birer anahtar kelimeyi i\u00e7ermektedir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anahtar kelime analizi yaparken dikkat etmeniz gerekenler ise:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kendi konunuzla alakal\u0131 genel kelimelerden ba\u015flayarak \u00f6zelle\u015ftirmeye gidin. (T\u00fcmdengelim)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bunu yaparken Google Ads, Semrush, Ahrefs gibi ara\u00e7lar\u0131 kullanabilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kelimelerinizi daralt\u0131rken, sahip oldu\u011funuz \u00fcr\u00fcn ve hizmetin \u00e7ok fazla d\u0131\u015f\u0131na \u00e7\u0131kmadan alaka d\u00fczeylerini birbirine yak\u0131n tutmaya \u00e7al\u0131\u015f\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130lgili anahtar kelimelerin aranma hacimleri ve sezonsal\u0131klar\u0131n\u0131 not edin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anahtar kelime zorluklar\u0131na g\u00f6re s\u0131ralama yapabilirsiniz. Hatta bu kelimeler \u00f6zelinde yeni stratejiler ve sayfalar olu\u015fturabilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">K\u0131sa kuyruklu anahtar kelimeler kadar uzun kuyruklu anahtar kelimelere de \u00f6zen g\u00f6sterin. Trafi\u011fin nereden gelece\u011fi hi\u00e7 belli olmaz.<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Meta_Baslik_ve_Meta_Aciklama\"><\/span><strong>Meta Ba\u015fl\u0131k ve Meta A\u00e7\u0131klama<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Meta tagler web sayfalar\u0131n\u0131n kullan\u0131c\u0131 sonu\u00e7lar\u0131nda g\u00f6z\u00fckt\u00fc\u011f\u00fc g\u00fcnden beri var olan ve site i\u00e7i seo eleman\u0131 oldu\u011fu i\u00e7in \u00e7o\u011fu zaman g\u00f6zden ka\u00e7\u0131r\u0131lan bir konudur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oysaki meta etiketler Google arama sonu\u00e7lar\u0131nda siteniz hakk\u0131nda g\u00f6r\u00fclen ilk k\u0131s\u0131md\u0131r. Bu da demek oluyor ki kullan\u0131c\u0131n\u0131z\u0131n sizinle etkile\u015fime ge\u00e7meden \u00f6nce sizi g\u00f6rmesi gerekiyor. Bunun i\u00e7in de onun dikkatini \u00e7ekebilecek<\/span><span style=\"font-weight: 400;\"> ilgi ve dikkat \u00e7ekici <\/span><span style=\"font-weight: 400;\">meta tagler yazman\u0131z gerekiyor.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Canonical_URL_Dogru_Olmali\"><\/span><strong>Canonical URL Do\u011fru Olmal\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/canonical-url-nedir\/\"><strong>Canonical URL<\/strong><\/a>, Google gibi arama motoru botlar\u0131na web sayfas\u0131n\u0131n ana s\u00fcr\u00fcm\u00fcn\u00fc g\u00f6stermek i\u00e7in kullan\u0131l\u0131r. Peki bir web sayfas\u0131n\u0131n neden birden \u00e7ok versiyonu var? diye soracak olursan\u0131z bu durum yine web site alt yap\u0131s\u0131 ve \u00e7al\u0131\u015fmalar\u0131na g\u00f6re farkl\u0131l\u0131k g\u00f6steriyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Canonical kullan\u0131m\u0131n\u0131n en do\u011fru ve aktif kullan\u0131m\u0131; bir web sayfas\u0131n\u0131n parametreli versiyonlar\u0131 olmas\u0131 durumunda ana s\u00fcr\u00fcm sayfay\u0131 arama motoru botlar\u0131na g\u00f6stermenizi sa\u011flamaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu sayede tarama b\u00fct\u00e7enizden tasarruf ederek, daha fazla taranmas\u0131n\u0131 istedi\u011finiz ana kategori ya da blog sayfalar\u0131n\u0131z daha fazla tarabilir. Ayr\u0131ca tarama b\u00fct\u00e7esinden tasarruf etmek i\u00e7in yapabilece\u011finiz bir di\u011fer i\u015flem robots.txt engellemesidir. Ancak bu konuya daha sonra de\u011finece\u011fiz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Canonical etiket kullan\u0131m\u0131:<\/span><\/p>\n<p><b>&lt;link rel=&#8221;canonical&#8221; href=&#8221;https:\/\/nerecyilmaz.com\/about-me\/&#8221; \/&gt;<\/b><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Heading_Etiketleri_Basliklar_H1H3\"><\/span><strong>Heading Etiketleri (Ba\u015fl\u0131klar H1,H3..)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Heading etiketleri yani sayfa i\u00e7erisinde kullan\u0131lan ba\u015fl\u0131k etiketleri, arama motoru botlar\u0131na ve kullan\u0131c\u0131lara i\u00e7eri\u011fin hiyerar\u015fisini g\u00f6stermek i\u00e7in kullan\u0131l\u0131r. Kullan\u0131c\u0131 taraf\u0131nda bu her ne kadar anla\u015f\u0131lm\u0131yor gibi dursada algoritma bu duruma dikkat etmekte ve her web sayfas\u0131 i\u00e7erisinde bir ba\u015fl\u0131k hiyerar\u015fisi olmas\u0131n\u0131 istemektedir.<\/span><\/p>\n<p><b>Heading Etiketi Nelerdir?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ba\u015fl\u0131k etiketleri kendi i\u00e7erisinde alt\u0131 tanedir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H1, H2 ,H3, H4, H5, H6<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Heading etiketlerinin kullan\u0131m\u0131nda dikkat edilmesi gerekenler ise:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Her web sayfas\u0131nda yaln\u0131zca bir adet H1 bulunmaktad\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ba\u015fl\u0131k etiketleri i\u00e7erik yap\u0131s\u0131na uygun hiyerar\u015fik bir \u015fekilde sayfa i\u00e7erisinde yer almal\u0131d\u0131r.<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Image_Alt-Etiketleri_Girmeyi_Unutmayin\"><\/span><strong>Image Alt-Etiket\u2019leri Girmeyi Unutmay\u0131n!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">G\u00f6rsel alt etiketleri, kulland\u0131\u011f\u0131n\u0131z g\u00f6rseli i\u00e7erikle e\u015fle\u015ftirmenizi ve g\u00f6rsel arama sonu\u00e7lar\u0131nda web sitenizin \u00e7\u0131kmas\u0131n\u0131 sa\u011flayan SEO elementlerinden biridir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u015e\u00f6yle hayal edin; google \u00fczerinde \u2018k\u0131rm\u0131z\u0131 abiye elbise\u2019 aramas\u0131 yapt\u0131n\u0131z. Bu arama \u00e7o\u011funlukla ticari ve gezinme ama\u00e7l\u0131 olmas\u0131yla beraber \u00e7\u0131kan ilk sonu\u00e7lar \u00e7o\u011funlukla g\u00f6rseldir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tam da bu k\u0131s\u0131mda web sitenizin g\u00f6r\u00fcnmesini istiyorsan\u0131z, g\u00f6rsellerinize i\u00e7erik ba\u015fl\u0131klar\u0131n\u0131zla uyumlu, aranma sonu\u00e7lar\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc artt\u0131racak alt metinler ekleyin.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"URL_Yapisina_Dikkat_Edin\"><\/span><strong>URL Yap\u0131s\u0131na Dikkat Edin!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">URL Yap\u0131s\u0131 bir web sayfas\u0131n\u0131n, hem kullan\u0131c\u0131 hem de algoritmaya tan\u0131t\u0131lmas\u0131n\u0131 sa\u011flayan en \u00f6nemli bile\u015fenlerden biridir. \u00c7\u00fcnk\u00fc sayfa isminiz ve giri\u015f g\u00f6r\u00fcnt\u00fcs\u00fc URL adresinizden olu\u015fmaktad\u0131r.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google \u00fczerinde bir arama yap\u0131ld\u0131\u011f\u0131nda, en alakal\u0131 sonu\u00e7lar\u0131 g\u00f6stermek i\u00e7in algoritma tarama yapmaya ba\u015flar. Bu k\u0131s\u0131m \u00f6nemli \u00e7\u00fcnk\u00fc botlar arama yap\u0131lan anahtar kelimeye g\u00f6re bir sorgu ger\u00e7ekle\u015ftirir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sizde URL yap\u0131s\u0131n\u0131zda anahtar kelimelerinizi ge\u00e7irmeniz dahilinde ilgili sorgu i\u00e7erisinde yer alabilirsiniz. Yanl\u0131\u015f ve hatal\u0131 yaz\u0131lm\u0131\u015f baz\u0131 URL yap\u0131lar\u0131 botlar taraf\u0131ndan anla\u015f\u0131lmad\u0131\u011f\u0131 gibi, sayfa iskeletini \u00e7irkin ve anlams\u0131z g\u00f6stermektedir.<\/span><\/p>\n<p><b>URL yap\u0131s\u0131nda s\u0131k\u00e7a yap\u0131lan hatalar:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">URL yap\u0131lar\u0131 genel olarak k\u00fc\u00e7\u00fck harfle ve sade bir \u015fekilde tutulmal\u0131d\u0131r. B\u00fcy\u00fck ve yabanc\u0131 harfler kullan\u0131lmamal\u0131d\u0131r.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00d6rnek:\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.example.com\/our-coffee-shop\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">www.example.com\/our-coffee-shop<\/span><\/a><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u2192<strong>DO\u011eRU<\/strong><\/span><\/p>\n<p><a href=\"http:\/\/www.example.com\/Our-COFFEE-Shop\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">www.example.com\/Our-COFFEE-Shop<\/span><\/a>\u00a0 \u00a0 \u2192<strong>YANLI\u015e<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">URL yap\u0131lar\u0131nda her zaman tire \u2018-\u2019 kullan\u0131l\u0131r. Hatal\u0131 kullan\u0131m ise alt tire \u2018_\u2019 kullan\u0131lmas\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gereksiz say\u0131 kullan\u0131m\u0131. \u00d6zellikle e-ticaret web sitelerde \u00e7e\u015fitli \u00fcr\u00fcn varyasyonlar\u0131nda kar\u015f\u0131la\u015f\u0131lan bir durum olmas\u0131yla beraber; baz\u0131 kurumsal web sitelerde ayn\u0131 sayfas\u0131n\u0131n say\u0131larla ayr\u0131lm\u0131\u015f farkl\u0131 versiyonlar\u0131 olabilir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu durum arama motoru taraf\u0131nda kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131na sebep olabilece\u011fi gibi tarama b\u00fct\u00e7enizi olumsuz etkilemektedir.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Teknik_SEO\"><\/span><strong>Teknik SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Teknik SEO, ad\u0131ndan da anla\u015f\u0131labilece\u011fi gibi bir web sitenin daha yaz\u0131l\u0131msal ve teknik konular\u0131yla ilgilenen elementlerden biridir. Site h\u0131z\u0131, gereksiz dosyalar\u0131n kald\u0131r\u0131lmas\u0131 ya da site g\u00fcvenli\u011fi gibi konular bu alana girer. Peki nedir teknik SEO elementleri?<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Iyilestirilmis_Site_Hizi\"><\/span><strong>\u0130yile\u015ftirilmi\u015f Site H\u0131z\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/web-site-hiz-testi\/\"><strong>Site h\u0131z\u0131<\/strong> <\/a>bir web sitesinin, sayfa \u00f6zelinde ve genel performans\u0131na b\u00fcy\u00fck etki etmektedir. \u00c7\u00fcnk\u00fc hi\u00e7bir kullan\u0131c\u0131 saniyelerce a\u00e7\u0131lmayan bir web sayfas\u0131na tahamm\u00fcl etmez ve terk eder. Oysa bizler kullan\u0131c\u0131lar\u0131m\u0131z\u0131n sayfa i\u00e7erisinde daha \u00e7ok vakit ge\u00e7irmesini hatta etkile\u015fimde bulunmas\u0131n\u0131 istiyoruz. Bu durumda <strong>kullan\u0131c\u0131 deneyimini iyile\u015ftirmek<\/strong> ve daha h\u0131zl\u0131 a\u00e7\u0131lan bir site elde etmek gerekiyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Site h\u0131z\u0131n\u0131 y\u00fckseltirken kar\u015f\u0131la\u015fabilece\u011finiz baz\u0131 h\u0131z sorunlar\u0131 ve \u00e7\u00f6z\u00fcmleri:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>G\u00f6rselleri Yeniden Boyutland\u0131r\u0131n<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Web sayfas\u0131nda yer alan g\u00f6rsellerin gere\u011finden fazla b\u00fcy\u00fck ve a\u011f\u0131rl\u0131k yapacak formatlarda olmas\u0131 sayfa h\u0131z\u0131na etki etmektedir. Sayfa h\u0131z\u0131na olan bu etkiyi k\u0131rmak i\u00e7in g\u00f6rsel y\u00fcklemelerinde Jpeg ya da Png gibi formatlar yerine WebP format\u0131n\u0131 tercih edebilirsiniz.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Kullan\u0131lmayan JS\/ CSS Azalt\u0131n<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sayfan\u0131zda kullan\u0131lmayan veya az kullan\u0131lan JS- CSS dosyalar\u0131 olmas\u0131 durumunda b\u00f6yle bir hata alabilirsiniz. Bu hatay\u0131 d\u00fczeltmek ve sayfay\u0131 daha \u00e7ok h\u0131zland\u0131rmak i\u00e7in kullan\u0131m s\u0131ras\u0131na ve \u00f6nceli\u011fine g\u00f6re dosyalar\u0131n\u0131z\u0131 s\u0131ralayabilir, daha az kullan\u0131lan dosyalar\u0131 silebilir ya da erteleyebilirsiniz.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Minify JS\/ CSS ve Gzip S\u0131k\u0131\u015ft\u0131rma<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Kullan\u0131lan baz\u0131 JS ya da CSS dosyalar\u0131n\u0131n y\u00fcklemeye etkisini kurabilmek i\u00e7in minify etmeniz yani s\u0131k\u0131\u015ft\u0131rman\u0131z gerekmektedir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gzip s\u0131k\u0131\u015ft\u0131rma ise, kullan\u0131c\u0131n\u0131n yine web sayfas\u0131na sunucu taraf\u0131ndan daha h\u0131zl\u0131 gelmesini sa\u011flayan \u00f6nemli bir di\u011fer i\u015flemdir. Gzip s\u0131k\u0131\u015ft\u0131rma sayesinde, kullan\u0131c\u0131 iste\u011fine gelecek cevap sunucu taraf\u0131nda s\u0131k\u0131\u015ft\u0131r\u0131lm\u0131\u015f bir \u015fekilde taray\u0131c\u0131ya g\u00f6nderilir. Bu sayede sunucu, kullan\u0131c\u0131 iste\u011fine daha h\u0131zl\u0131 yan\u0131t verir.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Sayfa Kaymas\u0131n\u0131n \u00d6n\u00fcne Ge\u00e7in!<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sayfa kaymas\u0131 dedi\u011fimiz CLS, Core Web Vitals elementlerinden biri ve sayfa i\u00e7erisindeki d\u00fczen kaymalar\u0131ndan sorumludur. \u0130yi bir CLS de\u011feri elde etmeniz durumunda kullan\u0131c\u0131 deneyimi UX taraf\u0131nda da olumlu sonu\u00e7lar g\u00f6rebilirsiniz.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00fczen kaymalar\u0131n\u0131 engellemenin en kolay yollar\u0131ndan biri, sayfa i\u00e7erisinde yer alan elementlerin hepsine width- height de\u011ferleri girmektir. Bu sayede sayfa a\u00e7\u0131l\u0131rken g\u00f6rseller ya da metin \u00e7er\u00e7evelerinde kaymalar olu\u015fmayacakt\u0131r.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Crawl_Budget_Optimizasyonu\"><\/span><strong>Crawl Budget Optimizasyonu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Arama motorlar\u0131 t\u00fcm web siteler i\u00e7in belli bir tarama b\u00fct\u00e7esi ay\u0131rmaktad\u0131r. Yani web siteye her geldi\u011finde ayn\u0131 sayfalar\u0131 tarayabilece\u011fi gibi farkl\u0131 sayfalar\u0131 da tarayabilir. T\u00fcm web siteyi her geli\u015finde taramad\u0131\u011f\u0131 i\u00e7in \u00f6nemli olan sayfalar\u0131m\u0131z\u0131n daha \u00e7ok taranmas\u0131 ad\u0131na daha az \u00f6nemli sayfalar\u0131m\u0131zdan feragat etmeliyiz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tarama b\u00fct\u00e7esi kontrol\u00fc i\u00e7in Google Search Console\u2019a girerek, ayarlar k\u0131sm\u0131nda Arama istatistiklerine bakabilirsiniz. Bu alanda HTML sayfalar\u0131n\u0131z kadar; g\u00f6rsel, JS- CSS gibi dosyalar\u0131n\u0131z\u0131nda ne kadar tarand\u0131\u011f\u0131n\u0131 kontrol edebilirisniz.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Robotstxt_Optimizasyonu\"><\/span><strong>Robots.txt Optimizasyonu\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/robots-txt\/\"><strong>Robots.txt<\/strong> <\/a>dosyas\u0131 sayfa taramas\u0131na gelen botlar\u0131n ilk ziyaret etti\u011fi ve site i\u00e7erisinde hangi sayfalar\u0131 taray\u0131p taramayaca\u011f\u0131na dait komut ald\u0131\u011f\u0131 dosyad\u0131r. Bu y\u00fczden tarama b\u00fct\u00e7esinden tasarruf sa\u011flamak i\u00e7in parametreli veya pagination sayfalar\u0131 taramaya kapatarak, hangi sayfalar\u0131n daha \u00e7ok taranmas\u0131 gerekti\u011fine dair komutlar verebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rnek Robots.txt komutlar\u0131:<\/span><\/p>\n<p><b>User-agent: *<\/b><\/p>\n<p><b>Allow: <\/b><span style=\"font-weight: 400;\">\/\u00a0 \u2192 T\u00fcm siteyi taramas\u0131n\u0131 s\u00f6yler<\/span><\/p>\n<p><b>Disallow:<\/b><span style=\"font-weight: 400;\"> \/blog \u00a0 \u2192 Blog pathine sahip sayfalar\u0131 taramamas\u0131 gerekti\u011fini s\u00f6yler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca robots.txt dosyas\u0131nda t\u00fcm komutlar\u0131n sonunda kesinlikle site haritas\u0131 URL ini eklemenizi \u00f6neririm. <\/span><span style=\"font-weight: 400;\">\u00c7\u00fcnk\u00fc botlar ilk robots dosyas\u0131n\u0131 ard\u0131ndan sayfalar\u0131 ke\u015ffetmek i\u00e7in site haritas\u0131n\u0131 taramaya ba\u015flar!<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Sitemap_Optimizasyonu\"><\/span><strong>Sitemap Optimizasyonu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/sitemap-site-haritasi\/\"><strong>Sitemap<\/strong><\/a>, sitemizde yer alan t\u00fcm sayfalar\u0131n bir arada oldu\u011fu yap\u0131d\u0131r. Genel olarak XML format\u0131nda kullan\u0131l\u0131r ve sayfa g\u00f6rseli, g\u00fcncellenme zaman\u0131 gibi ek bilgilere de i\u00e7erisinde yer verir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Site haritalar\u0131 taranmas\u0131n\u0131 ve indekslenmesini istedi\u011fimiz sayfalar\u0131 i\u00e7erisinde bar\u0131nd\u0131rmal\u0131d\u0131r. Bu sayfalar\u0131 200 durum kodu ile \u00e7al\u0131\u015fmal\u0131, 3xx ya da 4xx durum kodlar\u0131 ile cevap veren sayfalar site haritas\u0131nda bar\u0131nd\u0131r\u0131lmamal\u0131d\u0131r.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"404_Sayfalardan_Kurtulalim\"><\/span><strong>404 Sayfalardan Kurtulal\u0131m<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Sitemizde \u00f6nceliklerimizden biri her zaman tarama b\u00fct\u00e7esinden tasarruf sa\u011flamak oldu\u011fu i\u00e7in 200 durum kodu ile \u00e7al\u0131\u015fan\u00a0 ve hata veren 400 durum kodlu sayfalar\u0131 optimize etmeliyiz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu sayfalar bir \u00fcr\u00fcn sayfas\u0131 ve \u00fcr\u00fcn bitmi\u015fse kal\u0131c\u0131 bir \u015fekilde ya da gelecek bir \u00fcr\u00fcnse ge\u00e7ici y\u00f6nlendirme yapabilirsiniz. Ayn\u0131 \u015fekilde bu sayfa kullan\u0131lm\u0131yor ve eski bir sayfa ise sahip oldu\u011fu otoriteyi daha alakal\u0131 bir sayfaya y\u00f6nlendirebilirsiniz.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Structured_Data_Kullanmak_Schemaorg\"><\/span><strong>Structured Data Kullanmak: Schema.org\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Google arama sonu\u00e7lar\u0131nda yer alman\u0131n bir\u00e7ok farkl\u0131 y\u00f6ntemi vard\u0131r. Bunlar aras\u0131nda en s\u0131k tercih edilen ilk sayfa ilk s\u0131ra oldu\u011fu gibi sizi 0.s\u0131rada g\u00f6sterebilecek baz\u0131 \u015fema yap\u0131lar\u0131 bulunuyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-405 alignright\" src=\"https:\/\/nerecyilmaz.com\/wp-content\/uploads\/2024\/01\/schema.org_.webp\" alt=\"google schema yap\u0131lar\u0131\" width=\"490\" height=\"274\" \/>Bu \u015fema yap\u0131lar\u0131 i\u00e7erisinde:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Article Schema<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organization Schema<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web Page<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Breadcrumb<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">gibi binlerce \u015fema bulunuyor. \u00d6nemli olan nokta do\u011fru sayfaya do\u011fru \u015fema yap\u0131s\u0131n\u0131 yerle\u015ftirmeniz. Ard\u0131ndan sayfan\u0131z taranacak ve en alakal\u0131 arama sonu\u00e7lar\u0131nda \u00f6zg\u00fcnl\u00fck ve cevap verebilirli\u011fine g\u00f6re kullan\u0131c\u0131n\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131kacakt\u0131r.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Hreflang_Etiketleri_Site_Diline_Gore_SEO\"><\/span><strong>Hreflang Etiketleri: Site Diline G\u00f6re SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/hreflang-tags\/\"><strong>Hreflang tags<\/strong><\/a>, web sitede kullan\u0131lan ana dil d\u0131\u015f\u0131nda alternatif dilleri Google\u2019a sunmak i\u00e7in kullan\u0131l\u0131r. Kullan\u0131c\u0131lar benzer konuda farkl\u0131 aramalar yapt\u0131\u011f\u0131nda ve arama yap\u0131lan dile sahip iyile\u015ftirilmi\u015f sayfalara sahipseniz farkl\u0131 konumlarda web siteniz g\u00f6r\u00fcnebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO yaparken kullan\u0131lan dile, dilin sahip oldu\u011fu k\u00fclt\u00fcre ve al\u0131\u015fkanl\u0131klara a\u015fina olmak, haz\u0131rlayaca\u011f\u0131z stratejilerden alaca\u011f\u0131z verimi artt\u0131racakt\u0131r. Ayr\u0131ca her \u00fclke ve dile \u00f6zg\u00fc hreflang kullan\u0131m\u0131 oldu\u011fu i\u00e7in, farkl\u0131 varyasyonlar\u0131 algoritmaya tan\u0131tabilirsiniz.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rnek do\u011fru hreflang kullan\u0131m\u0131:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Web sitenizin en, tr, es, fr, de, ru dil versiyonlar\u0131 oldu\u011funu ve default olarak <\/span><a href=\"https:\/\/example.com\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">https:\/\/example.com\/<\/span><\/a><span style=\"font-weight: 400;\"> olarak a\u00e7\u0131ld\u0131\u011f\u0131n\u0131 varsayal\u0131m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu durumda <\/span><a href=\"https:\/\/example.com\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">https:\/\/example.com\/ <\/span><\/a><span style=\"font-weight: 400;\">sayfas\u0131 i\u00e7in hreflang etiketleri a\u015fa\u011f\u0131daki gibi kurgulanmal\u0131d\u0131r.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">&lt;link rel=&#8221;alternate&#8221; hreflang=&#8221;en&#8221; href=&#8221;<\/span><a href=\"https:\/\/example.com\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">https:\/\/example.com\/<\/span><\/a><span style=\"font-weight: 400;\">&#8221; \/&gt;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&lt;link rel=&#8221;alternate&#8221; hreflang=&#8221;tr&#8221; href=&#8221;<\/span><a href=\"https:\/\/example.com\/tr\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">https:\/\/example.com\/tr<\/span><\/a><span style=\"font-weight: 400;\">&#8221; \/&gt;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&lt;link rel=&#8221;alternate&#8221; hreflang=&#8221;es&#8221; href=&#8221;<\/span><a href=\"https:\/\/example.com\/es\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">https:\/\/example.com\/es<\/span><\/a><span style=\"font-weight: 400;\">&#8221; \/&gt;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&lt;link rel=&#8221;alternate&#8221; hreflang=&#8221;fr&#8221; href=&#8221;<\/span><a href=\"https:\/\/example.com\/fr\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">https:\/\/example.com\/fr<\/span><\/a><span style=\"font-weight: 400;\">&#8221; \/&gt;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&lt;link rel=&#8221;alternate&#8221; hreflang=&#8221;de&#8221; href=&#8221;<\/span><a href=\"https:\/\/example.com\/de\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">https:\/\/example.com\/de<\/span><\/a><span style=\"font-weight: 400;\">&#8221; \/&gt;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&lt;link rel=&#8221;alternate&#8221; hreflang=&#8221;ru&#8221; href=&#8221;<\/span><a href=\"https:\/\/example.com\/ru\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">https:\/\/example.com\/ru<\/span><\/a><span style=\"font-weight: 400;\">&#8221; \/&gt;<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Icerik_SEO\"><\/span><strong>\u0130\u00e7erik SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7erik SEO\u2019 da ve genel olarak t\u00fcm dijital kanallarda \u00e7ok k\u0131ymetlidir. \u00d6zellikle SEO\u2019da i\u00e7eriklerinizin \u00f6zg\u00fcnl\u00fc\u011f\u00fc ve kalitesi organik trafik ba\u015far\u0131s\u0131nda b\u00fcy\u00fck rol oynamaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7eriklerinizin SEO uyumlu olmas\u0131, kullan\u0131c\u0131 ihtiya\u00e7lar\u0131na cevap vermesi ve en \u00f6nemlisi \u00f6zg\u00fcn olmas\u0131 arama motorlar\u0131 taraf\u0131ndan aranan ilk kriterlerdir. \u0130\u00e7erik yazarken dikkat edebilece\u011finiz noktalar:<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Anahtar_Kelime_Kullanimi\"><\/span><strong>Anahtar Kelime Kullan\u0131m\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Anahtar kelime ara\u015ft\u0131rmas\u0131n\u0131n \u00f6neminden \u00fcst k\u0131s\u0131mda bahsetmi\u015ftik. E tabiki s\u00f6z konusu i\u00e7erik olunca kullan\u0131lan anahtar kelimeler ve hacimleri \u00f6nem ta\u015f\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7erik yazmaya ba\u015flamadan \u00f6nce i\u00e7eri\u011finizde odaklanmak istedi\u011finiz konuyla ba\u011flant\u0131l\u0131 anahtar kelimeler kullanmal\u0131 ve bu anahtar kelimeleri metnin uzunlu\u011funa ba\u011fl\u0131 olarak %3-5 oran\u0131nda kullanman\u0131z\u0131 tavsiye ederim. \u00c7\u00fcnk\u00fc sosyal medyada oldu\u011fu gibi web de \u00e7ok fazla anahtar kelime kullan\u0131m\u0131n\u0131 spam ve zay\u0131f i\u00e7erik olarak alg\u0131lar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca odak anahtar kelimenizin kullan\u0131m\u0131 kadar; do\u011fru kula\/lan\u0131m\u0131 ve cevap veren i\u00e7eriklerle sunulmas\u0131 \u00f6nemlidir.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Icerik_Briefi_Hazirlayin\"><\/span><strong>\u0130\u00e7erik Briefi Haz\u0131rlay\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Ayl\u0131k d\u00fczenli payla\u015fabilece\u011finiz bir i\u00e7erik plan\u0131 istiyorsan\u0131z tavsiyem kesinlikle i\u00e7erik briefleri olu\u015fturman\u0131zd\u0131r. \u00c7\u00fcnk\u00fc bu sayede hangi konular hakk\u0131nda yazmak istedi\u011finizi not alabilir, yazaca\u011f\u0131n\u0131z alt ba\u015fl\u0131klar\u0131 ilerleyen zamanlarda derinlemesine i\u00e7erikler haline getirebilirsiniz.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"SEO_Uyumlu_Icerikler_Yazin\"><\/span><strong>SEO Uyumlu \u0130\u00e7erikler Yaz\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/nerecyilmaz.com\/tr\/blog\/6-adimda-seo-uyumlu-icerik-nasil-yazilir\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>SEO uyumlu i\u00e7erik yazmak<\/strong><\/a> hepimizin bildi\u011fi gibi \u00e7a\u011f\u0131m\u0131z\u0131n sorumluluklar\u0131ndan birisi. \u00d6zellikle chatgbt gibi yapay zeka botlar\u0131n\u0131n geli\u015fmesi ile birlikte i\u00e7erik \u00fcreticileri \u00f6zg\u00fcnl\u00fcklerini kaybetmeye ve tektiple\u015fmeye ba\u015flad\u0131lar. Bu durumdan s\u0131yr\u0131lmak i\u00e7in Google\u2019\u0131n son i\u00e7erik g\u00fcncellemesinde bahsetti\u011fi gibi kendinize<\/span><b> \u00f6zg\u00fcn, net ve kaliteli<\/b><span style=\"font-weight: 400;\"> i\u00e7erikler sunun.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Link_Insasini_Kurgulayin\"><\/span><strong>Link \u0130n\u015fas\u0131n\u0131 Kurgulay\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7erik s\u00fcreci anahtar kelime buldum, yazd\u0131m ve payla\u015ft\u0131mla bitmiyor. S\u00fcrecin sonuna geldi\u011finizde site i\u00e7erisinde bir <a href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/site-ici-link-insasi\/\"><strong>site i\u00e7i link in\u015fas\u0131<\/strong><\/a> yapman\u0131z gerekiyor. Bunun i\u00e7in sayfa i\u00e7i linklemeler yapabilirsiniz. \u00d6zellikle belli bir konuda yaz\u0131lm\u0131\u015f i\u00e7erikle ba\u011flant\u0131l\u0131 eski i\u00e7eriklerin linklerini yaz\u0131lar aras\u0131nda kurgulaman\u0131z durumunda, arama motorlar\u0131na ve kullan\u0131c\u0131lara birbiri ile ili\u015fkili sayfalar\u0131 sunmu\u015f olursunuz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu durum sitenizin hiyerar\u015fik durumunun anla\u015f\u0131lmas\u0131na da fayda sa\u011flayacakt\u0131r.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Site_Disi_SEO_Backlink\"><\/span><strong>Site D\u0131\u015f\u0131 SEO (Backlink)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Site d\u0131\u015f\u0131 SEO dedi\u011fimiz olay backlink al\u0131mlar\u0131ndan olu\u015fmaktad\u0131r. Backlink s\u00fcreci uzun y\u0131llard\u0131r var olan ancak arama motorlar\u0131n\u0131n geli\u015fen algoritmas\u0131yla de\u011fi\u015fime maruz kalan konulardan biridir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Backlinkler, web sitesinin mevcutta sahip oldu\u011fu trafi\u011fe <\/span><span style=\"font-weight: 400;\">referans trafik<\/span><span style=\"font-weight: 400;\"> ekleme s\u00fcrecidir. Hatta backlink vermek demek \u2018bir sitenin di\u011fer siteye referans verdi\u011fini\u2019 ifade eder. Domain otoritesi y\u00fcksek web sitelerinden al\u0131nan d\u0131\u015f linkler sitemize ekstra organik trafikler kazand\u0131rabilir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Backlink \u00e7al\u0131\u015fmalar\u0131nda dikkat edilmesi gerekenler:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web siteniz ve konunuzla alakal\u0131 sitelerden backlink al\u0131nmal\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backlink al\u0131m\u0131 yapaca\u011f\u0131n\u0131z anahtar kelimenin zorlu\u011fu, sezonsall\u0131\u011f\u0131 ve pop\u00fclaritesi kadar; link alaca\u011f\u0131n\u0131z sayfan\u0131n iyi dizayn edilmi\u015f oldu\u011funa dikkat etmelisiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Domain otoritesi y\u00fcksek web siteler tercih edilmeli.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ni\u015finize uygun, yak\u0131n web sitelerden backlink al\u0131nmal\u0131.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backlink kalitesine dikkat etmelisiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rakiplerinizin backlink profillerini inceleyerek kendi rakip analizinizi yapabilirsiniz.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Buraya kadar SEO nas\u0131l yap\u0131l\u0131r? SEO elementleri nelerdir? SEO yaparken nelere dikkat edilmeli ba\u015fl\u0131klar\u0131n\u0131 inceledik. Yukar\u0131da vermi\u015f oldu\u011fum bilgiler kendi web siteniz ya da m\u00fc\u015fterinizin web sitesine SEO \u00e7al\u0131\u015fmalar\u0131 yaparken kullanabilece\u011finiz \u00f6neriler oldu\u011fu gibi, geli\u015fen dijital d\u00fcnyada daha fazlas\u0131n\u0131n her an gelebilece\u011fini unutmay\u0131n!<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/nerecyilmaz.com\/tr\/seo-danismanligi\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>SEO dan\u0131\u015fmanl\u0131\u011f\u0131<\/strong> <\/a>almak ve sitenizi \u00fcst s\u0131ralara \u00e7\u0131karmak istiyorsan\u0131z benimle ileti\u015fime ge\u00e7mekten \u00e7ekinmeyin. SEO uyumlu i\u00e7erikler ile markan\u0131z\u0131n bilinirli\u011fini artt\u0131rabilir, organik trafik d\u00f6n\u00fc\u015f\u00fcmlerinize pozitif katk\u0131lar sa\u011flayabilirim \ud83d\ude0a<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO, g\u00fcn\u00fcm\u00fcz dijital d\u00fcnyas\u0131nda yaln\u0131zca web de de\u011fil, bir\u00e7ok farkl\u0131 platformda kullan\u0131c\u0131lardan en y\u00fcksek etkile\u015fimi alma ve organik trafik artt\u0131rma \u00e7al\u0131\u015fmalar\u0131 aras\u0131nda ilk s\u0131ralar\u0131 \u00e7ekmektedir. Bu durumda bizi SEO nas\u0131l yap\u0131l\u0131r? sorusuyla kar\u015f\u0131 kar\u015f\u0131ya getiriyor. SEO Nedir? SEO, ad\u0131ndan daha \u00e7ok bahsedece\u011fim organik trafik getirme \u00e7abalar\u0131d\u0131r. Arama motoru optimizasyonu olarak ge\u00e7er ve ba\u015fta Google olmak&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/posts\/388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/comments?post=388"}],"version-history":[{"count":2,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/posts\/388\/revisions"}],"predecessor-version":[{"id":2325,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/posts\/388\/revisions\/2325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/media\/2323"}],"wp:attachment":[{"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/media?parent=388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/categories?post=388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/tags?post=388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}