{"id":671,"date":"2024-01-13T18:45:40","date_gmt":"2024-01-13T18:45:40","guid":{"rendered":"https:\/\/nerecyilmaz.com\/?p=671"},"modified":"2026-02-27T02:47:41","modified_gmt":"2026-02-27T02:47:41","slug":"google-ads","status":"publish","type":"post","link":"https:\/\/www.nerecyilmaz.com\/tr\/blog\/google-ads\/","title":{"rendered":"Google Ads Nedir? Google Reklam Verme Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Google, g\u00fcn\u00fcm\u00fcz arama motorlar\u0131 aras\u0131nda taht\u0131n\u0131 korumaya devam eden, en g\u00fc\u00e7l\u00fc pazarlama a\u011f\u0131 olmaya devam ediyor. Kullan\u0131c\u0131lar\u0131n, bir i\u015fletme veya \u00fcr\u00fcn aray\u0131\u015f\u0131nda ilk ba\u015fvurduklar\u0131 kaynak oldu\u011fu i\u00e7in, <\/span><b>Google Ads kullanarak<\/b><span style=\"font-weight: 400;\">; i\u015fletmenizin Google\u2019da \u00fcst s\u0131ralarda s\u0131ralanmas\u0131n\u0131 sa\u011flayabilirsiniz.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table Of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/google-ads\/#Google_Ads_Nedir\" >Google Ads Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/google-ads\/#Neden_Google_Ads_Kullanmaliyiz\" >Neden Google Ads Kullanmal\u0131y\u0131z?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/google-ads\/#Google_Ads_Terimleri\" >Google Ads Terimleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/google-ads\/#Google_Ads_Nasil_Kullanilir\" >Google Ads Nas\u0131l Kullan\u0131l\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/google-ads\/#Reklam_Hedeflerini_Belirlemek\" >Reklam Hedeflerini Belirlemek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/google-ads\/#Hedef_Kitlenizi_Belirlemek\" >Hedef Kitlenizi Belirlemek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/google-ads\/#Reklam_Butcesi_Belirleme\" >Reklam B\u00fct\u00e7esi Belirleme<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/google-ads\/#Google_Reklam_Nasil_Verilir\" >Google Reklam Nas\u0131l Verilir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/google-ads\/#Google_Ads_Hesabi_Olusturun\" >Google Ads Hesab\u0131 Olu\u015fturun<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/google-ads\/#Kampanya_Olusturma\" >Kampanya Olu\u015fturma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/google-ads\/#Teklif_Verme\" >Teklif Verme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/google-ads\/#Kampanya_Ayarlari\" >Kampanya Ayarlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/google-ads\/#Diger_Ayarlar\" >Di\u011fer Ayarlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/google-ads\/#Anahtar_Kelimeler_ve_Reklam\" >Anahtar Kelimeler ve Reklam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/google-ads\/#Reklamlar_ve_Reklam_Metni\" >Reklamlar ve Reklam Metni<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/google-ads\/#Butce_Ayarlama\" >B\u00fct\u00e7e Ayarlama<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/google-ads\/#Google_Ads_Reklam_Turleri\" >Google Ads Reklam T\u00fcrleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/google-ads\/#Google_Ads_vs_SEO\" >Google Ads vs SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/google-ads\/#Google_Ads_vs_Google_Adsense\" >Google Ads vs Google Adsense<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Google_Ads_Nedir\"><\/span><strong>Google Ads Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google Ads, i\u015fletmelerin <strong>\u00e7evrimi\u00e7i reklam olu\u015fturmas\u0131n\u0131<\/strong> sa\u011flayan Google reklam platformudur. Kullan\u0131c\u0131y\u0131 web siteye, \u00fcr\u00fcn veya hizmete \u00e7ekerek, trafik ve sat\u0131\u015f artt\u0131rmay\u0131 hedefler. Google ads kullanarak i\u015fletme reklamlar\u0131n\u0131z; Google Arama sonu\u00e7lar\u0131nda, Google Haritalarda, Youtube ve di\u011fer Google platformlar\u0131nda g\u00f6r\u00fcnt\u00fclenir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i reklam platformunun ismi ilk zamanlarda <strong>Google Adwords<\/strong> iken, 2018 y\u0131l\u0131 itibariyle Google Ads olarak an\u0131lmaya ba\u015flanm\u0131\u015ft\u0131r. Google Ads hizmeti ile, Google ve Google i\u015f orta\u011f\u0131 t\u00fcm platformlarda reklam \u00e7al\u0131\u015fmalar\u0131 yapabilirsiniz.<\/span><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Neden_Google_Ads_Kullanmaliyiz\"><\/span><strong>Neden Google Ads Kullanmal\u0131y\u0131z?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Google Ads<\/strong>, i\u015fletme hedeflerinizi bir ad\u0131m daha ileri ta\u015f\u0131man\u0131z\u0131 sa\u011flayan g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r. Ayr\u0131ca g\u00fcn\u00fcm\u00fcz kullan\u0131c\u0131lar\u0131, bir \u00fcr\u00fcn veya hizmet aray\u0131\u015f\u0131nda olduklar\u0131nda \u00e7o\u011fu zaman ilk tercih olarak Google\u2019 \u0131 kullan\u0131rlar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Ads\u2019in arama a\u011f\u0131 reklam modeli sayesinde, kullan\u0131c\u0131lar sizi veya hizmetinizi i\u00e7eren bir arama yapt\u0131\u011f\u0131 anda kar\u015f\u0131lar\u0131na \u00e7\u0131kabilirsiniz. Bu sayede marka bilinirli\u011fini artt\u0131r\u0131r ve potansiyel hedef kitlenize de ula\u015fm\u0131\u015f olursunuz. Bir di\u011fer nedenleri:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hedefli reklamlar:<\/b><span style=\"font-weight: 400;\"> Google Ads sayesinde, reklamlar\u0131n\u0131z\u0131 se\u00e7ti\u011finiz kullan\u0131c\u0131 ve konumlara g\u00f6re hedefleyebilirsiniz. Bu sayede, daha alakal\u0131 arama sonu\u00e7lar\u0131nda \u00e7\u0131karak reklamlar\u0131n\u0131z\u0131n ba\u015far\u0131 oran\u0131n\u0131 artt\u0131rabilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00d6l\u00e7\u00fcmlenebilirlik: <\/b><span style=\"font-weight: 400;\">Reklam kampanyalar\u0131n\u0131n performans\u0131n\u0131 \u00f6l\u00e7menizi sa\u011flayan aray\u00fcz\u00fc ile hangi kampanyalar\u0131n\u0131z\u0131n daha ba\u015far\u0131l\u0131 olup olmad\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Etkile\u015fim:<\/b><span style=\"font-weight: 400;\"> Google reklamlar\u0131 ile, web siteniz ve hizmetlerinizi tan\u0131tabilir, potansiyel m\u00fc\u015fterilere ula\u015fabilirisiniz.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Google_Ads_Terimleri\"><\/span><strong>Google Ads Terimleri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google reklam paneli \u00fczerinden reklamlar\u0131n\u0131z\u0131 \u00e7\u0131kmadan \u00f6nce, kampanya s\u00fcrecinde kar\u015f\u0131la\u015faca\u011f\u0131n\u0131z <\/span><b>Google Ads terimlerini <\/b><span style=\"font-weight: 400;\">bilmeniz faydal\u0131 olacakt\u0131r. Bunlar aras\u0131nda:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CPC (T\u0131klama Ba\u015f\u0131na Maliyet):<\/b><span style=\"font-weight: 400;\"> T\u0131klama ba\u015f\u0131na maliyet anlam\u0131na gelen CPC, reklamveren olarak her t\u0131k ba\u015f\u0131na \u00f6dedi\u011finiz maliyeti ifade eder. Bu, reklam\u0131n etkisi ve potansiyel m\u00fc\u015fterilere ula\u015fmak i\u00e7in \u00f6denen maliyeti belirler.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CPM (Bin G\u00f6r\u00fcnt\u00fclenme Ba\u015f\u0131na Maliyet):<\/b><span style=\"font-weight: 400;\"> Bin g\u00f6r\u00fcnt\u00fclenme ba\u015f\u0131na maliyet, bir reklam\u0131n 1000 kez g\u00f6r\u00fcnt\u00fclenmesi i\u00e7in \u00f6denen maliyeti ifade eder. Bu metrik, genelde g\u00f6rsel ve video reklamlar\u0131n performans\u0131n\u0131 de\u011ferlendirmede kullan\u0131l\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CTR (T\u0131klama Oran\u0131): <\/b><span style=\"font-weight: 400;\">T\u0131klama oran\u0131, reklam\u0131n g\u00f6r\u00fcnt\u00fclendi\u011fi s\u0131rada ka\u00e7 kere t\u0131kland\u0131\u011f\u0131n\u0131 g\u00f6steren orand\u0131r. Reklam\u0131n etkinli\u011fini de\u011ferlendirmek i\u00e7in kullan\u0131lan bir metriktir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kalite Skoru: <\/b><span style=\"font-weight: 400;\">Google Ads\u2019in reklam kalitesini de\u011ferlendirme skorudur. Anahtar kelime yo\u011funlu\u011fu, reklam metni kalitesi ve t\u0131klama oran\u0131 gibi fakt\u00f6rlerden yararlan\u0131r. Y\u00fcksek kalite skoruna sahip reklamlar ile daha d\u00fc\u015f\u00fck maliyet ve daha iyi pozisyonlar elde edebilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Impression:<\/b><span style=\"font-weight: 400;\"> Reklam g\u00f6r\u00fcnt\u00fclemelerini ifade eder. G\u00f6r\u00fcnt\u00fcleme alan reklamlar, potansiyel olarak kullan\u0131c\u0131ya ula\u015fm\u0131\u015ft\u0131r, t\u0131klama al\u0131nmam\u0131\u015f olsa bile bu de\u011fer saymaya devam eder.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion:<\/b><span style=\"font-weight: 400;\"> D\u00f6n\u00fc\u015f\u00fcm, kullan\u0131c\u0131dan beklenilen eylemi ger\u00e7ekle\u015ftirmesi sonucunda olu\u015fur. \u00d6rne\u011fin siteye gelen kullan\u0131c\u0131n\u0131n form doldurup g\u00f6ndermesi. Bu durum reklam ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7\u00fcmlemede \u00f6nemli bir metriktir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ad Rank: <\/b><span style=\"font-weight: 400;\">Reklam s\u0131ralamas\u0131, bir reklam\u0131n Google\u2019daki di\u011fer reklamlara oranla ne kadar iyi performans g\u00f6sterdi\u011fini g\u00f6sterir. Teklif, kalite skoru ve reklam uzant\u0131lar\u0131 gibi fakt\u00f6rlere dayan\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Teklif Ver:<\/b><span style=\"font-weight: 400;\"> Reklamverenin, belirli bir anahtar kelime veya hedef kitle i\u00e7in \u00f6demeye haz\u0131r oldu\u011fu maksimum reklam harcamas\u0131n\u0131 ifade eder. Y\u00fcksek teklifler, reklam\u0131n\u0131z\u0131n daha iyi pozisyonlarda g\u00f6r\u00fcnt\u00fclenmesine yard\u0131mc\u0131 olabilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ad Extensions: <\/b><span style=\"font-weight: 400;\">Reklam uzant\u0131lar\u0131, reklam\u0131n daha kapsaml\u0131 olmas\u0131n\u0131 sa\u011flayan ek bilgileri ekledi\u011fimiz aland\u0131r. Konum uzant\u0131s\u0131, harita ve ileti\u015fim bilgileri gibi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Targeting: <\/b><span style=\"font-weight: 400;\">Hedefleme sayesinde, reklam\u0131n\u0131z belirli bir demografik, co\u011frafi ve davran\u0131\u015fsal kitleye y\u00f6nlendirilmektedir. Bu sayede daha spesifik ve etkili bir reklam kampanyas\u0131na sahip olabilirsiniz.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google Ads platformunda reklam kampanyas\u0131 haz\u0131rlarken kar\u015f\u0131la\u015fabilece\u011finiz genel terimler bu \u015fekilde. \u015eimdi ise google reklam verme i\u015fleminin nas\u0131l oldu\u011fundan bahsedece\u011fim sizlere..<\/span><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Google_Ads_Nasil_Kullanilir\"><\/span><strong>Google Ads Nas\u0131l Kullan\u0131l\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google Ads \u00fczerinden Google reklamlar\u0131 vermeden \u00f6nce dikkat etmeniz gereken bir <\/span><b>ara\u015ft\u0131rma safhas\u0131<\/b><span style=\"font-weight: 400;\"> vard\u0131r. Bu safhada; hedefleriniz, hedef kitleniz ve reklam b\u00fct\u00e7eniz konusunda net olman\u0131z kampanya s\u00fcrecinde emin ad\u0131mlarla ilerlemenizi sa\u011flayacakt\u0131r.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reklam_Hedeflerini_Belirlemek\"><\/span><strong>Reklam Hedeflerini Belirlemek<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google reklamlar\u0131n\u0131z\u0131 aktif etmeden \u00f6nce, neden reklam \u00e7\u0131kmak istedi\u011finizi bilmelisiniz. Reklam hedefi belirlerken, i\u015fletme hedefleri ele al\u0131nabilir. \u00d6rne\u011fin, e-ticaret sitelerinin d\u00f6n\u00fc\u015f\u00fcm ama\u00e7lar\u0131 genellikte para kazanmak \u00fczerinedir. \u0130\u00e7erik yay\u0131nc\u0131lar\u0131 ise, daha fazla izlenme ve etkile\u015fim yaratmak isterler. Kurumsal i\u015fletmeler ise marka bilinirli\u011fini art\u0131rmak ve hedef pazar ile ba\u011f kurmak isteyebilir.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hedef_Kitlenizi_Belirlemek\"><\/span><strong>Hedef Kitlenizi Belirlemek<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Hedef pazar\u0131n\u0131z\u0131 ve<a href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/hedef-kitle-analizi-nasil-yapilir\/\"><strong> hedef kitlenize<\/strong><\/a> sunacaklar\u0131n\u0131z\u0131 belirlemeniz gereken a\u015famad\u0131r. \u0130\u015fletme hedefleriniz i\u00e7in kendinize sorman\u0131z gereken baz\u0131 sorular:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yerel bir pazara m\u0131 yoksa ulusal pazara m\u0131 hitap edeceksiniz?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri kitleniz i\u015fletmelerden mi yoksa bireysel m\u00fc\u015fterilerden mi olu\u015fuyor?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hedef pazar\u0131n dijital al\u0131\u015fkanl\u0131klar\u0131 ve kullan\u0131mlar\u0131 nas\u0131l? Onlara nas\u0131l ula\u015fabilirsiniz?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fterilerin ihtiya\u00e7lar\u0131na hitap ediyor musunuz?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rakipleri incelediniz mi? Hangi rakipler seviliyor veya nefret ediliyor?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hedef kitleyi harekete ge\u00e7irici neler kullan\u0131yorsunuz? <a href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/cta-nedir-40-cta-cumlesi\/\"><strong>CTA<\/strong><\/a> metinleriniz g\u00fc\u00e7l\u00fc m\u00fc?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu k\u0131s\u0131mda kendinizi sorgularken, olas\u0131 rakiplerinizi de g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131s\u0131n\u0131z. Kulland\u0131klar\u0131 anahtar kelimeler, web siteleri ile kullan\u0131c\u0131ya hitap \u015fekillerini inceleyebilir, kendi web siteniz ile kar\u015f\u0131la\u015ft\u0131rabilirsiniz.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reklam_Butcesi_Belirleme\"><\/span><strong>Reklam B\u00fct\u00e7esi Belirleme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reklam b\u00fct\u00e7esi belirlerken; reklam vermek istedi\u011finiz anahtar kelimelerin ortalama rekabeti ve hedeflerinizi g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131s\u0131n\u0131z.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google \u00fczerinde diledi\u011finiz b\u00fct\u00e7ede reklam \u00e7\u0131kabilece\u011finiz gibi, b\u00fct\u00e7e rakamlar\u0131n\u0131 art\u0131r\u0131p azaltma imkan\u0131n\u0131z da bulunmaktad\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reklam harcaman\u0131z\u0131 belirlerken, hedef anahtar kelimenin maliyeti ve getirece\u011fi t\u0131klama oranlar\u0131na uygun senaryolar d\u00fc\u015f\u00fcnmelisiniz.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Kendi reklam harcaman\u0131za uygun senaryoya ula\u015fmak i\u00e7in google reklam \u00e7\u0131kma a\u015famalar\u0131na ge\u00e7iyoruz. Hadi ba\u015flayal\u0131m\u2026<\/span><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Google_Reklam_Nasil_Verilir\"><\/span><strong>Google Reklam Nas\u0131l Verilir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google Ads hesab\u0131 a\u00e7arak, reklamlar\u0131n\u0131z\u0131 nas\u0131l yay\u0131nlayaca\u011f\u0131n\u0131z\u0131 alttaki a\u015famalar \u00fczerinden takip edebilirsiniz.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Ads_Hesabi_Olusturun\"><\/span><strong>Google Ads Hesab\u0131 Olu\u015fturun<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google Ads hesab\u0131 olu\u015fturmak i\u00e7in <\/span><a href=\"https:\/\/ads.google.com\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">https:\/\/ads.google.com\/<\/span><\/a><span style=\"font-weight: 400;\"> adresine girerek gmail ya da kulland\u0131\u011f\u0131n\u0131z farkl\u0131 bir mail \u00fczerinden hesab\u0131n\u0131z\u0131 olu\u015fturabilirsiniz.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kampanya_Olusturma\"><\/span><strong>Kampanya Olu\u015fturma<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yeni kampanya olu\u015ftur dedikten sonra, \u2018<\/span><b>kampanya hedefiniz nedir?<\/b><span style=\"font-weight: 400;\">\u2019 ekran\u0131 ile kar\u015f\u0131la\u015facaks\u0131n\u0131z. Burada reklam hedefinize y\u00f6nelik se\u00e7im yapman\u0131z\u0131 \u00f6neririm. Ben herkes i\u00e7in uygun olabilecek \u2018<\/span><b>potansiyel m\u00fc\u015fteriler<\/b><span style=\"font-weight: 400;\">\u2019 alan\u0131n\u0131 i\u015faretledim.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-673 aligncenter\" src=\"https:\/\/nerecyilmaz.com\/wp-content\/uploads\/2024\/01\/kampanya-hedefi-secmek.webp\" alt=\"kampanya hedefi se\u00e7mek\" width=\"795\" height=\"374\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ard\u0131ndan reklam kampanyan\u0131z\u0131n t\u00fcr\u00fcn\u00fc belirleyin. Reklam hedefinize uygun bir <\/span><b>reklam t\u00fcr\u00fc belirlemek<\/b><span style=\"font-weight: 400;\">, hedefleriniz ile birlikte gidecektir. Ben yine \u00e7ok tercih edilen \u2018<\/span><b>arama a\u011f<\/b><span style=\"font-weight: 400;\">\u0131\u2019 alan\u0131n\u0131 tercih ettim.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-677 aligncenter\" src=\"https:\/\/nerecyilmaz.com\/wp-content\/uploads\/2024\/01\/kampanya-turu.webp\" alt=\"kampanya t\u00fcr\u00fc\" width=\"793\" height=\"374\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pe\u015finden hedefinize nas\u0131l ula\u015fmak istedi\u011finizi belirten bir alan var. Ben burada \u2018<\/span><b>web site ziyaretlerini<\/b><span style=\"font-weight: 400;\">\u2019 se\u00e7ti\u011fim i\u00e7in web site adresimi de ekledim.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-681 aligncenter\" src=\"https:\/\/nerecyilmaz.com\/wp-content\/uploads\/2024\/01\/reklam-hedefine-ulasmak.webp\" alt=\"reklam hedefine ula\u015fmak\" width=\"425\" height=\"202\" \/><\/p>\n<p><b>Potansiyel m\u00fc\u015fteri hedefinizi<\/b><span style=\"font-weight: 400;\"> se\u00e7tikten sonra <\/span><b>kampanya ad\u0131n\u0131z\u0131 <\/b><span style=\"font-weight: 400;\">belirleyerek devam diyebilirsiniz.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Teklif_Verme\"><\/span><strong>Teklif Verme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Teklif verme alan\u0131na geldi\u011fimizde a\u015fa\u011f\u0131daki odak hedeflerden birini se\u00e7meniz gerekiyor:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u00f6n\u00fc\u015f\u00fcmler:<\/b><span style=\"font-weight: 400;\"> Web sitenizde, uygulaman\u0131zda ve belirledi\u011finiz ma\u011fazada ger\u00e7ekle\u015fen eylemleri kapsayan \u00f6nemli \u00f6l\u00e7\u00fcmlerdir.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u00f6n\u00fc\u015f\u00fcm De\u011feri:<\/b><span style=\"font-weight: 400;\"> Web sayfan\u0131zda, uygulaman\u0131zda ve ma\u011fazan\u0131zda ger\u00e7ekle\u015fen i\u015flemlerin, bu i\u015flemlerle ili\u015fkilendirilen de\u011feri g\u00f6steren kritik bir \u00f6l\u00e7\u00fcmd\u00fcr.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u0131klamalar: <\/b><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar\u0131 reklamlara \u00e7ekmek ve ilgilerini \u00e7ekti\u011fimizde bu reklamlara t\u0131klamaya te\u015fvik etmek amac\u0131yla ger\u00e7ekle\u015fen eylemleri temsil eder.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>G\u00f6sterim Pay\u0131: <\/b><span style=\"font-weight: 400;\">Reklamlar\u0131n ald\u0131\u011f\u0131 g\u00f6sterimlerin, potansiyel olarak ula\u015fabilece\u011fi toplam g\u00f6steri say\u0131s\u0131na oran\u0131n\u0131 yans\u0131tan bir y\u00fczd\u00fcr.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Odak hedefi <\/span><b>t\u0131klamalar <\/b><span style=\"font-weight: 400;\">olarak se\u00e7tikten sonra \u2018<\/span><b>t\u0131klama ba\u015f\u0131na maliyet<\/b><span style=\"font-weight: 400;\">\u2019 i\u00e7in maksimum bir de\u011fer se\u00e7ebilirsiniz. Bu sayede \u00fccretin fiyatland\u0131rman\u0131z \u00fcst\u00fcne \u00e7\u0131kmas\u0131 durumunda reklam\u0131n yay\u0131nlanmas\u0131n\u0131 \u00f6nleyebilirsiniz.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-685 aligncenter\" src=\"https:\/\/nerecyilmaz.com\/wp-content\/uploads\/2024\/01\/teklif-verme.webp\" alt=\"teklif verme\" width=\"667\" height=\"326\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kampanya_Ayarlari\"><\/span><strong>Kampanya Ayarlar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Teklifi belirledikten sonra kampanya ayarlar\u0131n\u0131, hedef kitlenize do\u011fru \u015fekilde ula\u015fmak i\u00e7in d\u00fczenliyorsunuz.<\/span><\/p>\n<p><b>Google Arama A\u011f\u0131 \u0130\u015f Ortaklar\u0131n\u0131 Dahil Etme:<\/b><span style=\"font-weight: 400;\"> E\u011fer kullan\u0131c\u0131lar anahtar kelimelerinizle ilgili terimleri arad\u0131klar\u0131nda, reklamlar\u0131n\u0131z\u0131n Google Arama sonu\u00e7lar\u0131na yak\u0131n ve di\u011fer Google platformlar\u0131nda da g\u00f6r\u00fcnmesini istiyorsan\u0131z, bu a\u011f\u0131 se\u00e7ebilirsiniz.<\/span><\/p>\n<p><b>Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131n\u0131 Dahil Etme: <\/b><span style=\"font-weight: 400;\">E\u011fer Google Arama A\u011f\u0131 i\u00e7in ay\u0131rd\u0131\u011f\u0131n\u0131z b\u00fct\u00e7e tam olarak kullan\u0131lmam\u0131\u015fsa ve reklamlar\u0131n\u0131z\u0131n Google&#8217;daki (\u00f6rne\u011fin YouTube) ve internet \u00fczerindeki ilgili sitelerde, videolarda ve uygulamalarda da g\u00f6r\u00fcnmesini istiyorsan\u0131z, bu se\u00e7ene\u011fi tercih edebilirsiniz.<\/span><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-687 aligncenter\" src=\"https:\/\/nerecyilmaz.com\/wp-content\/uploads\/2024\/01\/kampanya-ayarlari.webp\" alt=\"kampanya ayarlar\u0131\" width=\"715\" height=\"317\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A\u011flar se\u00e7imini yapman\u0131z reklamlar\u0131n\u0131z\u0131n daha \u00e7ok t\u0131klama almas\u0131na ya da ge\u00e7ersiz t\u0131klama almas\u0131na sebep olabilir. Burada b\u00fct\u00e7enize uygun hedefleme ile markala\u015fma \u00e7al\u0131\u015fmalar\u0131n\u0131z i\u00e7in bu se\u00e7enekleri aktif edebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ard\u0131ndan hedefledi\u011finiz konum ve o konumda yer alan kullan\u0131c\u0131 profillerinden i\u015fletmenize en <\/span><span style=\"font-weight: 400;\">uygun olan\u0131 se\u00e7erek devam ediyorsunuz.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-689 aligncenter\" src=\"https:\/\/nerecyilmaz.com\/wp-content\/uploads\/2024\/01\/konum-secimi.webp\" alt=\"konum se\u00e7imi\" width=\"726\" height=\"258\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Konum se\u00e7iminden sonra diller alan\u0131na gelerek, reklam\u0131n\u0131z\u0131 hangi dilde yay\u0131nlayaca\u011f\u0131n\u0131z\u0131 se\u00e7iyorsunuz. E\u011fer hedef konumunuz T\u00fcrkiye ise T\u00fcrk\u00e7e dilinde devam edebilirsiniz.<\/span><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-697 aligncenter\" src=\"https:\/\/nerecyilmaz.com\/wp-content\/uploads\/2024\/01\/diller.webp\" alt=\"diller\" width=\"753\" height=\"168\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Dilinizi se\u00e7tikten sonra reklamlar\u0131n\u0131z\u0131n ula\u015faca\u011f\u0131 hedef kitleyi segmentlere b\u00f6lece\u011finiz alana geliyoruz. Reklam kampanyan\u0131z i\u00e7in \u00f6zel segmentler olu\u015fturmak \u00fczere ad\u0131m ad\u0131m ilerliyoruz.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se\u00e7ti\u011fimiz hedef kitleleri, hemen sa\u011f taraftaki bo\u015f alana ta\u015f\u0131yarak belirliyoruz. Kampanyan\u0131n hedefleme ayarlar\u0131, a\u015fa\u011f\u0131da g\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi <\/span><b>&#8220;G\u00f6zlem (\u00f6nerilir)&#8221; <\/b><span style=\"font-weight: 400;\">\u015feklinde kalabilir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu se\u00e7enek, olu\u015fturdu\u011fumuz reklam kampanyas\u0131n\u0131n eri\u015fimini k\u0131s\u0131tlamaz. Di\u011fer &#8220;<\/span><b>Hedefleme<\/b><span style=\"font-weight: 400;\">&#8221; se\u00e7ene\u011fi ise sadece olu\u015fturdu\u011fumuz reklam kitle segmentlerini temel alacakt\u0131r. Bu se\u00e7ene\u011fi i\u015faretlemek, kitle se\u00e7imlerimizde yapaca\u011f\u0131m\u0131z k\u00fc\u00e7\u00fck bir hatan\u0131n do\u011fru kullan\u0131c\u0131lara ula\u015fmam\u0131z\u0131 etkilemesine neden olabilir.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-699 aligncenter\" src=\"https:\/\/nerecyilmaz.com\/wp-content\/uploads\/2024\/01\/kitle-segmentleri.webp\" alt=\"kitle-segmentleri\" width=\"684\" height=\"496\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Kitle segmentlerini ayarlad\u0131ktan sonra sona do\u011fru di\u011fer ayarlar k\u0131sm\u0131na geliyoruz. Burada reklam kampanyas\u0131yla ilgili spesifik baz\u0131 ayarlamalar yapman\u0131z gerekir. Bunlar:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Diger_Ayarlar\"><\/span><strong>Di\u011fer Ayarlar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-703 aligncenter\" src=\"https:\/\/nerecyilmaz.com\/wp-content\/uploads\/2024\/01\/diger-ayarlar.webp\" alt=\"\" width=\"684\" height=\"235\" \/><\/p>\n<p><b>Reklam Rotasyonu: <\/b><span style=\"font-weight: 400;\">Ads sisteminin reklamlar\u0131n\u0131z\u0131 optimize etmesi gerekmektedir. Daha fazla t\u0131klama ve d\u00f6n\u00fc\u015f\u00fcm i\u00e7in Google m\u00fchendisleri \u00f6nermektedir.<\/span><\/p>\n<p><b>Ba\u015flang\u0131\u00e7 ve Biti\u015f Tarihleri:<\/b><span style=\"font-weight: 400;\"> Reklamlar\u0131n\u0131z\u0131n yay\u0131n s\u00fcresini belirledi\u011finiz alan. Bu k\u0131s\u0131mda biti\u015f tarihini girmezseniz reklam\u0131n\u0131z b\u00fct\u00e7eniz bitene kadar yay\u0131nlanmaya devam edecektir.<\/span><\/p>\n<p><b>Reklam Zaman Planlamas\u0131: <\/b><span style=\"font-weight: 400;\">Bu k\u0131s\u0131mda \u0130\u015fletmenizin hangi zamanlarda aktif olarak m\u00fc\u015fteri deste\u011fi sa\u011flad\u0131\u011f\u0131 bilgisi \u00f6nemlidir. Telefon aramalar\u0131 \u00fczerinden d\u00f6n\u00fc\u015f\u00fcm istiyorsan\u0131z, reklamlar\u0131n\u0131z\u0131n yay\u0131nland\u0131\u011f\u0131 zaman i\u00e7erisinde call center alan\u0131n\u0131z a\u00e7\u0131k olmal\u0131 ve konu hakk\u0131nda bilgili uzmanlar\u0131n telefonun di\u011fer ucundan rehberlik etmesi gerekmektedir.<\/span><\/p>\n<p><b>Kampanya URL Se\u00e7enekleri:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7197008?hl=tr\u00a0https:\/\/support.google.com\/google-ads\/answer\/7197008?hl=tr\" rel=\"nofollow noopener\" target=\"_blank\">\u0130zleme \u015eablonu<\/a>:<\/b><span style=\"font-weight: 400;\"> Google ads kampanya url adresi ile ilgili se\u00e7enekler i\u00e7in alttaki linki ziyaret edebilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9054021?ctx=tltp\" rel=\"nofollow noopener\" target=\"_blank\">Nihai URL Son Eki<\/a>:<\/b><span style=\"font-weight: 400;\"> Nihai URL adresinin sonuna eklenen ektir. Ayr\u0131nt\u0131l\u0131 bilgi i\u00e7in alttaki linki ziyaret edebilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00d6zel Parametreler:<\/b><span style=\"font-weight: 400;\"> Reklamlar\u0131n\u0131za tan\u0131mlayabilece\u011finiz URL parametrelerini ifade eder. Nihai URL ve izleme \u015fablonunda kullan\u0131labilir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu k\u0131s\u0131mlar\u0131n d\u00fczenlemesi bittikten sonra \u2018sonraki\u2019 diyerek devam edebilirsiniz.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Anahtar_Kelimeler_ve_Reklam\"><\/span><strong>Anahtar Kelimeler ve Reklam<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google Ads sisteminin reklam gruplar\u0131 sayesinde hedef reklamlar ortak bir tema alt\u0131nda toplanarak incelebilir. En iyi sonu\u00e7lar\u0131 almak i\u00e7in reklamlar ve anahtar kelimeleri tek bir \u00fcr\u00fcn ya da hizmetle ili\u015fkilendirmeyi unutmay\u0131n.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-705 aligncenter\" src=\"https:\/\/nerecyilmaz.com\/wp-content\/uploads\/2024\/01\/anahtar-kelimeler-ve-reklamlar.webp\" alt=\"anahtar-kelimeler-ve-reklamlar\" width=\"684\" height=\"544\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Google Ads reklam sisteminin yapay zeka tabanl\u0131 \u00f6zelliklerinden yararlanarak anahtar kelime \u00f6nerileri almak i\u00e7in, web sitenizin URL adresini belirtilen alana girmeniz yeterlidir. Google Ads, web sitenizi tarayarak benzer \u00fcr\u00fcn ve hizmet kategorilerinde ba\u015far\u0131l\u0131 sonu\u00e7lar elde eden stratejileri analiz eder ve size \u00f6zg\u00fcn anahtar kelimeler sunabilir. Ki bu ad\u0131m\u0131 kesinlikle \u00f6neririm!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kelime ara\u015ft\u0131rmas\u0131 yaparken Google Ads sisteminin &#8220;<\/span><b>Anahtar Kelime Planlay\u0131c\u0131<\/b><span style=\"font-weight: 400;\">&#8221; sayfas\u0131n\u0131 ziyaret ederek yeni anahtar kelimeler ke\u015ffedebilirsiniz. Bu sayfa \u00fczerinden istedi\u011finiz zaman dilimlerine g\u00f6re, son 1 ayl\u0131k, 1 y\u0131ll\u0131k veya 2 y\u0131ll\u0131k istatistiksel bilgileri g\u00f6rebilirsiniz<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Belirledi\u011finiz anahtar kelimelerin e\u015fleme t\u00fcrleri, reklamlar\u0131n\u0131z\u0131n hangi aramalar\u0131 etkileyece\u011fini kontrol etmenize yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reklamlar_ve_Reklam_Metni\"><\/span><strong>Reklamlar ve Reklam Metni<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Reklamlar k\u0131sm\u0131na gelindi\u011finde alttaki alanlar\u0131 do\u011fru bir \u015fekilde doldurman\u0131z olduk\u00e7a \u00f6nemli. \u0130lgili alanlara girmeniz gereken bilgiler hakk\u0131nda:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-709 aligncenter\" src=\"https:\/\/nerecyilmaz.com\/wp-content\/uploads\/2024\/01\/reklamlar.webp\" alt=\"reklamlar\" width=\"683\" height=\"546\" \/><\/p>\n<p><a href=\"https:\/\/nerecyilmaz.com\/tr\/blog\/seo-uyumlu-icerik-nasil-yazilir\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>SEO Uyumlu Reklam Metni Nas\u0131l Yaz\u0131l\u0131r?<\/strong><\/a><\/p>\n<p><b>Nihai URL Belirleme:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Web sitenizin nihai url adresini tan\u0131mlaman\u0131z gereken a\u015famad\u0131r. Kullan\u0131c\u0131lar\u0131n reklam\u0131n\u0131za t\u0131klad\u0131ktan sonra eri\u015fece\u011fi URL adresidir. \u00d6rne\u011fin benim nihai url adresim <\/span><a href=\"https:\/\/nerecyilmaz.com\/tr\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">https:\/\/nerecyilmaz.com<\/span><\/a><span style=\"font-weight: 400;\"> \u015feklinde.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu noktada tavsiyem web site adresinizi https olmadan eklememeniz. 2024 y\u0131l\u0131nda hala sitenizin SSL sertifikas\u0131 yoksa, reklam yay\u0131nlamadan \u00f6nce edinmenizi \u00f6neririm! \u00c7\u00fcnk\u00fc kullan\u0131c\u0131lar web sitenize girdiklerinde adres \u00e7ubu\u011funda yazan \u2018g\u00fcvenli de\u011fil\u2019 ibaresi web siteniz ve reklam\u0131n\u0131z i\u00e7in olumsuz bir g\u00f6r\u00fcn\u00fcm yaratacakt\u0131r. Unutmay\u0131n reklam\u0131n en \u00f6nemli unsur <\/span><b>g\u00fcvenilir <\/b><span style=\"font-weight: 400;\">olmas\u0131d\u0131r.<\/span><\/p>\n<p><b>G\u00f6r\u00fcnen Yol:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bu alan g\u00f6r\u00fcnen URL adresinin bir par\u00e7as\u0131d\u0131r ve en fazla 15 karakter uzunlu\u011funda olmal\u0131d\u0131r. Google Ads, g\u00f6r\u00fcnen yolu olu\u015fturmak i\u00e7in nihai url alan ad\u0131n\u0131z ve yol metninizi birle\u015ftirir. Bu sayede m\u00fc\u015fterileriniz reklama t\u0131klad\u0131klar\u0131nda ula\u015facaklar\u0131 web sayfas\u0131 konusunda net fikirlere sahip olurlar.<\/span><\/p>\n<p><b>Ba\u015fl\u0131klar:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ba\u015fl\u0131klar alan\u0131na en az 3 ba\u015fl\u0131k eklemeniz gerekir. Karakter s\u0131n\u0131rlamas\u0131 ise bo\u015fluklarla beraber 30\u2019dur. Ba\u015fl\u0131klar\u0131n\u0131z, Google Ads\u2019i performans art\u0131\u015f\u0131 sa\u011flayabilece\u011fini \u00f6ng\u00f6rd\u00fc\u011f\u00fc \u015fekilde yap\u0131land\u0131r\u0131l\u0131r.<\/span><\/p>\n<p><b>A\u00e7\u0131klamalar:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">En az 2 ba\u015fl\u0131k eklenmeli ve karakter s\u0131n\u0131rlamas\u0131 90\u2019d\u0131r. Burada \u00f6nemli olan ba\u015fl\u0131klar\u0131n\u0131z ile a\u00e7\u0131klama metniniz aras\u0131nda uyum olmas\u0131d\u0131r. Kopya olmayan \u00f6zg\u00fcn ba\u015fl\u0131k ve a\u00e7\u0131klamalar reklamlar\u0131n\u0131z\u0131n y\u00fcksek performans g\u00f6stermesini sa\u011flar.<\/span><\/p>\n<p><b>Resim Ekleme:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Google Ads reklam\u0131n\u0131za resim ekleme b\u00f6l\u00fcm\u00fc, mevcut reklam\u0131n\u0131z\u0131 tan\u0131mlamak i\u00e7in alakal\u0131 g\u00f6rseller ekleyece\u011finiz aland\u0131r. Resim uzant\u0131lar\u0131, reklam metinlerindeki mesaj\u0131 geli\u015ftiren, etkileyici \u00fcr\u00fcn veya hizmet g\u00f6rselleri ile kullan\u0131c\u0131 odakl\u0131 kampanyalar olu\u015fturmada etkilidir.<\/span><\/p>\n<p><b>\u0130\u015fletme Ad\u0131 ve Logo Ekleme:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Google URL adresinizi kullanarak bu alanlar\u0131 otomatik ekleyebilir. Ya da \u2018eri\u015fim elde edin\u2019 sekmesine t\u0131klayarak y\u00f6nergeleri takip edebilirsiniz. Bu alandaki bilgiler hesap do\u011frulaman\u0131z i\u00e7indir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google d\u00fcnyan\u0131n her yan\u0131nda reklamverenlerin daha fazla \u015feffafl\u0131k ve kontrolleri sa\u011flamak amac\u0131yla hesaplar\u0131n\u0131 do\u011frulamalar\u0131n\u0131 istemektedir <\/span><span style=\"font-weight: 400;\">\u2705<\/span><\/p>\n<p><b>Site Ba\u011flant\u0131lar\u0131:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Google reklam\u0131n\u0131za site ba\u011flant\u0131s\u0131 eklemek, rakiplere g\u00f6re reklam performans\u0131n\u0131 artt\u0131r\u0131c\u0131 etkenlerden biridir. Kullanc\u0131lar\u0131 sitede yer alan spesifik sayfalara g\u00f6t\u00fcren ek ba\u011flant\u0131lar sayesinde, \u00fcr\u00fcn sayfalar\u0131n\u0131zda d\u00f6n\u00fc\u015f\u00fcm elde edebilirsiniz.<\/span><\/p>\n<p><b>A\u00e7\u0131klama Metinleri:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Google ads reklam\u0131n\u0131z\u0131n kullan\u0131c\u0131 taraf\u0131nda g\u00f6r\u00fclen en pop\u00fcler ve benzersiz \u00f6zelliklerini ekleyebilece\u011finiz aland\u0131r. \u00d6rne\u011fin \u2018<\/span><b>\u00fccretsiz kargo, 7\/24 ileti\u015fim, 5 y\u0131ll\u0131k garanti deste\u011fi<\/b><span style=\"font-weight: 400;\">\u2019 gibi ifadeler ile m\u00fc\u015fterileri i\u015fletmenize \u00e7ekebilir.<\/span><\/p>\n<p><b>Di\u011fer \u00d6\u011feler:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Di\u011fer \u00f6\u011feler alan\u0131nda yer alan bilgiler hakk\u0131nda detayl\u0131 Google k\u0131lavuzlar\u0131na alttaki linklerden ula\u015fabilirsiniz.<\/span><\/p>\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7367521?ctx=tltp#zippy=%2Ctext-specifications\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Promosyon \u00d6\u011feleri<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7065415?ctx=tltp#zippy=%2Ctext-specifications\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Fiyat \u00d6\u011feleri<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/2453991?ctx=tltp#zippy=%2Ctext-specifications\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Telefon \u00d6\u011feleri<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6280012?ctx=tltp#zippy=%2Ctext-specifications\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Ek A\u00e7\u0131klamal\u0131 Snippet<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6079510?ctx=tltp#zippy=%2Ctext-specifications\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">A\u00e7\u0131klama Metni \u00d6\u011feleri\u00a0<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Butce_Ayarlama\"><\/span><strong>B\u00fct\u00e7e Ayarlama<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u015eimdi ise Google Ads reklamlar\u0131n\u0131n \u201cB\u00fct\u00e7e\u201d k\u0131sm\u0131na geldik. Reklamveren olarak ayl\u0131k harcamak istedi\u011finiz ortalama tutar\u0131 belirleyin ve ard\u0131ndan bu miktar\u0131, reklamlar\u0131n\u0131z\u0131 kullan\u0131c\u0131lar\u0131n\u0131za sunaca\u011f\u0131n\u0131z g\u00fcn say\u0131s\u0131na b\u00f6l\u00fcn. \u00d6rne\u011fin, i\u015fletmeniz i\u00e7in ayr\u0131lm\u0131\u015f olan reklam b\u00fct\u00e7esi 10.000 TL ise, hafta sonlar\u0131 hari\u00e7 20 g\u00fcn boyunca reklam verme plan\u0131n\u0131z varsa, hesaplama \u015fu \u015fekilde yap\u0131l\u0131r: 10.000 \/ 20 = 500 TL, yani g\u00fcnl\u00fck b\u00fct\u00e7e. Bu rakam\u0131 \u00f6zel b\u00fct\u00e7e ayarlar\u0131na girebilir ve 500 TL olarak belirleyebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Ads reklamlar\u0131nda, ayl\u0131k harcamalar\u0131n\u0131z, g\u00fcnl\u00fck b\u00fct\u00e7enizin bir ay\u0131n ortalama g\u00fcn say\u0131s\u0131 ile \u00e7arp\u0131m\u0131ndan daha fazla artmayacakt\u0131r. Ancak, baz\u0131 g\u00fcnlerde g\u00fcnl\u00fck b\u00fct\u00e7enizden daha d\u00fc\u015f\u00fck, di\u011fer g\u00fcnlerde ise g\u00fcnl\u00fck b\u00fct\u00e7enizin iki kat\u0131na kadar harcama yapabilme esnekli\u011fine sahipsiniz. Bu de\u011fi\u015fkenlik, t\u0131klama yo\u011funlu\u011funa g\u00f6re Google Ads sisteminin m\u00fc\u015fteri adaylar\u0131n\u0131zla etkile\u015fim kurma stratejisine ba\u011fl\u0131 olarak de\u011fi\u015fiklik g\u00f6sterebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Ads ayl\u0131k harcamak istedi\u011finiz miktar\u0131n ayarlamalar\u0131n\u0131 yapt\u0131\u011f\u0131n\u0131zda ekrana gelen bilgilendirmenin sa\u011f alt k\u0131sm\u0131nda bulunan \u201cSonraki\u201d butonuna t\u0131klay\u0131p bir sonraki a\u015famaya ge\u00e7iyoruz ve sistem hata ay\u0131klamas\u0131n\u0131 bitirmi\u015f oluyor. \u015eimdi bu a\u015famaya kadar olu\u015fturdu\u011fumuz reklam kampanyan\u0131z yay\u0131nlanmaya haz\u0131r. Ekran\u0131n sa\u011f \u00fcst k\u0131sm\u0131nda bulunan mavi renkte \u201cKampanyay\u0131 Yay\u0131nla\u201d butonuna t\u0131kl\u0131yoruz ve Google ger\u00e7ekle\u015ftirdi\u011fi analizlerden sonra reklam\u0131n\u0131z\u0131 yay\u0131na al\u0131yor.<\/span><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Google_Ads_Reklam_Turleri\"><\/span><strong>Google Ads Reklam T\u00fcrleri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google Ads, Google\u2019\u0131n en kapsaml\u0131 reklam a\u011f\u0131 olmas\u0131yla beraber reklamverenlere birden fazla kampanya alternatifi sunmaktad\u0131r. \u0130\u015fte Google Ads reklam t\u00fcrleri:<\/span><\/p>\n<p><strong>Arama A\u011f\u0131 Reklamlar\u0131<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Arama a\u011f\u0131 reklamlar\u0131, kullan\u0131c\u0131lar\u0131n belli bir konuda arama yapt\u0131klar\u0131nda kar\u015f\u0131lar\u0131na \u00e7\u0131kan ilk reklamlardan olu\u015fur. Bu reklamlar Google arama ve di\u011fer arama motorlar\u0131nda arama yapan kullan\u0131c\u0131lara ula\u015fmak i\u00e7in etkili pazarlama stratejilerinden biridir. Bu reklam t\u00fcr\u00fc ile i\u015fletmeler, web sitelerini veya \u00fcr\u00fcn-hizmetlerinin tan\u0131t\u0131m\u0131 yapabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rnek olarak; bir ara\u00e7 kiralama firmas\u0131na sahipsiniz. Kullan\u0131c\u0131lar\u0131n anl\u0131k ara\u00e7 kiralama hakk\u0131nda yapt\u0131\u011f\u0131 sorgularda \u00e7\u0131kmak i\u00e7in arama a\u011f\u0131 reklamlar\u0131n\u0131 kullanabilirsiniz.<\/span><\/p>\n<p><strong>Display Reklamlar\u0131<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Display reklamlar\u0131; Google ve Google i\u015f orta\u011f\u0131 olan web sitelerinde,uygulama ve di\u011fer dijital platformlarda \u00e7\u0131k\u0131lan g\u00f6rsel reklamlardan olu\u015fur. Bu reklamlar genellikle; g\u00f6rsel, metin, video ya da animasyon i\u00e7erir. Bu tarz reklamlar ile marka bilinirli\u011fini ve web site trafiklerini artt\u0131rmak m\u00fcmk\u00fcnd\u00fcr.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin \u00fcnl\u00fc gazete web sitelerinde marka reklamlar\u0131m\u0131z\u0131 g\u00f6stererek, potansiyel hedef kitlenize ula\u015fabilirsiniz.<\/span><\/p>\n<p><strong>Al\u0131\u015fveri\u015f (Shopping) Reklamlar\u0131<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn veya hizmetlerinizin, Google al\u0131\u015fveri\u015f ve di\u011fer Google platformlar\u0131nda g\u00f6sterilmesini sa\u011flayan reklam t\u00fcr\u00fcd\u00fcr. Al\u0131\u015fveri\u015f reklamlar\u0131, g\u00f6rsel, ba\u015fl\u0131k ve fiyat gibi unsurlar i\u00e7erdi\u011finden kullan\u0131c\u0131lar\u0131n web sitenize gitmeden \u00fcr\u00fcn\u00fcn\u00fcz hakk\u0131nda temel bilgi sahibi olmalar\u0131n\u0131 sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u0131\u015fveri\u015f reklamlar\u0131 \u00fcr\u00fcn\u00fcn\u00fcz ile ilgilenen kullan\u0131c\u0131lara ula\u015f\u0131rken, y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 ile etkileyici pazarlama \u00e7al\u0131\u015fmalar\u0131ndan biridir.<\/span><\/p>\n<p><strong>Video Reklamlar\u0131<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Video reklamlar\u0131, Google i\u015f orta\u011f\u0131 Youtube ve \u00e7e\u015fitli sosyal medya platformlar\u0131nda g\u00f6sterilen reklamlard\u0131r. Hareketli g\u00f6r\u00fcnt\u00fc ve seslerden olu\u015fan video reklamlar\u0131 ile, marka bilinirli\u011fini ve sat\u0131\u015flar\u0131 artt\u0131rabilirsiniz.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video reklamlar\u0131n\u0131 optimize etmek i\u00e7in, reklam performans\u0131n\u0131z\u0131 ve etkileyen fakt\u00f6rleri inceleyin. Gerekirse reklamda de\u011fi\u015fikliklere gidin.<\/span><\/p>\n<p><strong>Google Ke\u015fif Reklamlar\u0131<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Google, reklamverenler ve kullan\u0131c\u0131lardan ald\u0131\u011f\u0131 bilgilere dayanarak Google Ke\u015fif Reklamlar\u0131n\u0131 olu\u015fturur. Bu reklamlar, kullan\u0131c\u0131n\u0131n ilgi alanlar\u0131 ve arama al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re kullan\u0131c\u0131 kar\u015f\u0131s\u0131na \u00e7\u0131kmaktad\u0131r.<\/span><\/p>\n<p><strong>Uygulama Reklamlar\u0131<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Google Ads mobil reklam alternatifi ile mobil uygulaman\u0131z\u0131n reklam\u0131n\u0131 yapabilirsiniz. Google Play Store ve di\u011fer mobil ma\u011fazalarda uygulaman\u0131z\u0131n tan\u0131t\u0131m\u0131n\u0131 yaparak, kullan\u0131c\u0131lar\u0131n sizi ke\u015ffetmesini sa\u011flayabilirsiniz.<\/span><\/p>\n<p><strong>Google Haritalar<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Fiziki bir i\u015fletme sahipseniz, lokasyonel aramalarda kullan\u0131c\u0131lar\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131kmak i\u00e7in Google Haritalarda reklam verebilirsiniz. Google Ads paneli \u00fczerinden bu i\u015flemi ger\u00e7ekle\u015ftirebilirsiniz.\u00a0<\/span><\/p>\n<p><strong>Google haritalarda Google Ads \u00fczerinden reklam vererek \u00fcst s\u0131ralarda \u00e7\u0131kabilece\u011finiz gibi, <a href=\"https:\/\/nerecyilmaz.com\/tr\/blog\/local-seo-rehberi-yerel-seo-nasil-yapilir\/\" rel=\"nofollow noopener\" target=\"_blank\">Lokal SEO denetimleri<\/a> ile organik s\u0131ralaman\u0131z\u0131 y\u00fckseltebilirsiniz.\u00a0\u00a0<\/strong><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Google_Ads_vs_SEO\"><\/span><strong>Google Ads vs SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google Ads ve SEO, birbirinden ayr\u0131 d\u00fc\u015f\u00fcn\u00fclmemesi gereken ve birlikte ele al\u0131nmas\u0131 gereken konulard\u0131r. Neden mi? Arama motoru optimizasyonu, web sitenizi Google ve di\u011fer arama motorlar\u0131na g\u00f6re dizayn ederek, organik trafi\u011fi ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 artt\u0131rmay\u0131 hedefler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/nerecyilmaz.com\/tr\/blog\/seo-nasil-yapilir-2024-seo-rehberi\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>SEO optimizasyonu<\/strong><\/a> ile web site performans\u0131n\u0131z\u0131 iyile\u015ftirerek, Google Ads reklam\u0131 ile siteye gelen ziyaret\u00e7ilerin sayfalarda daha uzun s\u00fcre kalmas\u0131n\u0131 sa\u011flayabilirsiniz. <strong><a href=\"https:\/\/nerecyilmaz.com\/tr\/seo-danismanligi\/\" rel=\"nofollow noopener\" target=\"_blank\">SEO Dan\u0131\u015fmanl\u0131\u011f\u0131 <\/a><\/strong>ve daha fazlas\u0131 i\u00e7in benimle ileti\u015fime ge\u00e7in, birlikte b\u00fcy\u00fcyelim \ud83d\ude80 Google Adsense ve Google Ads, Google&#8217;\u0131n \u00fccretsiz \u00e7evrimi\u00e7i reklam platformlar\u0131d\u0131r. Birbiri ile \u00e7ok kar\u0131\u015ft\u0131r\u0131lan bu platformlar\u0131 birbirinden ay\u0131ran iki \u00f6zellik bulunur:<\/span><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Google_Ads_vs_Google_Adsense\"><\/span><strong>Google Ads vs Google Adsense<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.nerecyilmaz.com\/tr\/blog\/google-adsense\/\">Google Adsense<\/a><\/strong> ve Google Ads, Google&#8217;\u0131n \u00fccretsiz \u00e7evrimi\u00e7i reklam platformlar\u0131d\u0131r. Birbiri ile \u00e7ok kar\u0131\u015ft\u0131r\u0131lan bu platformlar\u0131 birbirinden ay\u0131ran iki \u00f6zellik bulunur:\u00a0<\/span><\/p>\n<ul>\n<li><strong>Kullan\u0131m Amac\u0131:<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google Ads, \u00fcst k\u0131s\u0131mlarda belirtti\u011fimiz gibi i\u015fletme sahiplerinin \u00fcr\u00fcn veya hizmetleri belli \u00fccretler kar\u015f\u0131l\u0131\u011f\u0131nda Google ve i\u015f orta\u011f\u0131 sitelerde tan\u0131tmas\u0131n\u0131 sa\u011flamaktad\u0131r. Google Adsense, web site sahiplerinin sitelerinde reklam yay\u0131nlayarak para kazanmas\u0131n\u0131 sa\u011flamaktad\u0131r.\u00a0<\/span><\/p>\n<ul>\n<li><strong>\u00d6deme Y\u00f6ntemi:<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google Ads, \u00e7\u0131k\u0131lacak reklam t\u00fcr\u00fc ve hedef kitle gibi metriklere dayanarak reklam verenlerin panel \u00fczerinde belli \u00fccretler \u00f6demesini istemektedir. Google Adsense, web site sahiplerine sitelerinde reklam yay\u0131nlad\u0131klar\u0131 i\u00e7in \u00f6deme yapmaktad\u0131r.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google, g\u00fcn\u00fcm\u00fcz arama motorlar\u0131 aras\u0131nda taht\u0131n\u0131 korumaya devam eden, en g\u00fc\u00e7l\u00fc pazarlama a\u011f\u0131 olmaya devam ediyor. Kullan\u0131c\u0131lar\u0131n, bir i\u015fletme veya \u00fcr\u00fcn aray\u0131\u015f\u0131nda ilk ba\u015fvurduklar\u0131 kaynak oldu\u011fu i\u00e7in, Google Ads kullanarak; i\u015fletmenizin Google\u2019da \u00fcst s\u0131ralarda s\u0131ralanmas\u0131n\u0131 sa\u011flayabilirsiniz. Google Ads Nedir? Google Ads, i\u015fletmelerin \u00e7evrimi\u00e7i reklam olu\u015fturmas\u0131n\u0131 sa\u011flayan Google reklam platformudur. Kullan\u0131c\u0131y\u0131 web siteye, \u00fcr\u00fcn veya hizmete&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama"],"_links":{"self":[{"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/posts\/671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/comments?post=671"}],"version-history":[{"count":2,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/posts\/671\/revisions"}],"predecessor-version":[{"id":2509,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/posts\/671\/revisions\/2509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/media\/2506"}],"wp:attachment":[{"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/media?parent=671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/categories?post=671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nerecyilmaz.com\/tr\/wp-json\/wp\/v2\/tags?post=671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}