Instagram Content Published on Google!

The topic of instagram content published on Google has been on the agenda for quite some time. For the past two years, I’ve been mentioning that all social media platforms would eventually evolve according to search engines. In fact, this shift had already begun with platforms like YouTube, TikTok, and LinkedIn. Now, Instagram has decided to join the game.

So, did Instagram really make this decision as of July 10?
Actually, no! But also a little bit yes!
How? Let me explain 👇

The notification below announces that the new feature will be implemented starting from July 10, 2025. And yes, that’s true!

However, there are many SEO examples showing that this feature had been in effect long before.

One of the closest examples is my brand’s ‘nerecyilmazz’ account. For the content I created at least 4-6 months ago titled “How to become a UGC creator” or “UGC training”, these posts have already been appearing in search results for a while.

So how did I manage this?
By designing my Instagram content in a way that would show up in front of my target audience people who are interested in my product/service!
Also, a simple Instagram setting I’ve kept active since the day I created my account has helped a lot. Which setting? How do you activate it? I’ll explain — keep reading.

Turn On the Visibility Setting

To make your Instagram content appear on Google, you just need to activate one very simple setting. Here’s what you need to do:

1. Go to your profile.
2. Open the settings tab.
3. Click on “Account Privacy.”
4. Activate the button at the bottom. That’s it!

Note:
Previously, this feature was only available on desktop devices. With the new update, it can now be used on mobile devices too.

So Will This Affect Us?

Absolutely yes!
The fact that major social media platforms like Instagram continue to collaborate with Google is shifting the entire landscape. Digital marketing strategies that were previously platform-specific are now being forced to evolve.

As always, SEO (Search Engine Optimization) proves its importance across all channels, and now, “doing Instagram SEO” is becoming even more crucial.

What is SEO? How is it done? Click the link to learn more.

If you want your personal or business brand to reach more users through search engines, you need to optimize your profile with an SEO-focused approach.

Optimize Your Instagram Profile

Here are the two main ways to optimize your Instagram account for search engines:

1. Do Instagram SEO!

Instagram SEO means optimizing your profile, your content, your captions, and every visual/text element in your posts.

How to do Instagram SEO? Click the link to learn and apply it.

1. Keyword Research

One of the core elements of SEO is “using the right keywords and optimised content.”
If you want your content to appear in user searches — just like I did — you need to pay attention to keyword usage in both your profile and content.

Keyword: the search terms your target audience uses when looking for a product/service.

To discover short-tail and long-tail keywords your audience uses, you can use tools like Google Ads, Ahrefs, or Semrush. You can also manually search on Google to see what queries users are typing.

A detailed blog post about how to do deeper keyword research and which tools to use will be published soon — stay tuned!